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  1. News: New hires in B2B

    with its own bank license. Chris and Laura’s appointments will strengthen the company’s leadership team ...

    David Rowlands - 21/12/2021 - 09:09

  2. The 4 pillars of being a thought leader

    credentials, licensing or certifications. However, it can also come from putting your company name behind ...

    Kavita Singh - 23/06/2021 - 10:13

  3. monthly premium subscription

    £1.00 Role:  member Type:  Premium- Monthly 1 Month 1 Month License type:  Membership License ... duration:  2592000 License billing cycle type:  Monthly billing License billing type:  Prepaid ...

    David.power_519256 - 25/06/2020 - 14:37

  4. Recurring Monthly Membership Call To Action

    £1.00 Role:  member Type:  Premium- Monthly 1 Month 1 Month License type:  Membership License ... duration:  2592000 License billing cycle type:  Monthly billing License billing type:  Prepaid ...

    a12admin a12 - 25/06/2020 - 12:08

  5. Ecommerce in B2B: Is it time to cash in?

    and the Covid-enforced ban on meetings combined with license to accelerate innovation looks set to enable online buying ...

    Jason Taylor - 19/10/2020 - 09:23

  6. Microsoft wins gold for 'Most innovative use of martech'

    licenses, sells and supports software and services. Its 2020 revenue was US$153.28 billion. In February ... technology licensing contracts with customer technologists) were being challenged to provide unique market ...

    David Rowlands - 22/03/2021 - 16:14

  7. What makes a brand licensable (and why awareness doesn’t always equal guaranteed viability for extension)

    to be viable for licensing.   A product or service must offer a unique selling point which is compelling ... saturated, so for a retailer to stock a brand’s licensed product, something already existing will have ... brand building effect with consumers.  When considering extension under licensing, it is also crucial ...

    Lisa Reiner - 10/03/2016 - 10:19

  8. Top 5 data analysis tools in B2B marketing

    to tailor data across their organisation. Its role-based licensing also helps establish how different people ... role-based licensing also helps establish how different people are using the data in the organisation. ...

    Kavita Singh - 18/02/2021 - 13:45

  9. Singing the praises of marketing’s hidden hero: How licensing can help brands grow

    Branding International Marketing department Strategy Brand extension through licensing, a business ... are recognising the financial as well as strategic benefits of expanding their offers through licensing, using ... in the market.  anonymous user Blog Brand extension through licensing, a business model in which a third party ...

    Lisa Reiner - 16/11/2015 - 11:02

  10. Sophie Bowkett, Bird & Bird: On-demand

    tasks to free up more time for the important stuff, the license conundrum – who gets access in a large ...

    Jason Taylor - 30/06/2020 - 17:52

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