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  1. The importance of brand personality in B2B – and how to find yours

    in imagery (e.g. lifestyle, automotive, travel), ask colleagues to create a collage of the images that best ...

    Sue Mizera - 25/08/2022 - 14:16

  2. Digital vs. print marketing: A bright and measurable future together

    and view of each individual customer. From purchase history, interests and lifestyle, brands are using ...

    Joe Courts - 03/08/2022 - 12:55

  3. How to create an employee advocacy programme and your nail social content

    be found developing my personal brand as a fashion and lifestyle content creator, reading, or training ...

    David Rowlands - 01/06/2022 - 10:32

  4. Motivational marketing: Same-old-same-old, or B2B Marketing 2.0? (Part 2)

    it be that the most highly revered brands succeed by placing the passions, lifestyles and deeply felt needs ... that the brand honours the passions, lifestyles and deeply-felt needs of their loyalists by placing ... true: the brand that honours the passions, lifestyles and deeply-felt needs of their loyalists does place ...

    Sue Mizera - 15/09/2021 - 11:07

  5. 5 things you need to know about the future of CX

    these past couple of years,” says ecommerce director of Cox & Cox lifestyle brand, Ashley Peet.  Here’s ...

    David Rowlands - 04/10/2021 - 15:35

  6. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    highly revered brands succeed by placing the passions, lifestyles and deeply felt needs ... that the brand honours the passions, lifestyles and deeply-felt needs of their loyalists by placing ... true: the brand that honours the passions, lifestyles and deeply-felt needs of their loyalists does place ...

    Sue Mizera - 19/11/2021 - 09:34

  7. Why branding and martech should become BFFs!

    the passions, lifestyles, needs of consumers-–of people-- by putting their motivations, their aspirations, ... both brand and martech aim to honor the passions, the lifestyles, the deeply-felt needs of customers ...

    Sue Mizera - 13/07/2021 - 13:03

  8. HP, Intel and Movidiam create art-inspiring campaign about remote work

    important, but there’s an element increasingly around the lifestyle of the creator.” The team decided to film ... and all very important, but there’s an element increasingly around the lifestyle of the creator.” ...

    Kavita Singh - 10/02/2021 - 14:12

  9. Motivational marketing: Same old, same old or or B2B marketing 2.0? (Part 3)

    to honor the passions, the lifestyles, the deeply-felt needs of your consumers by putting ...

    Sue Mizera - 13/10/2021 - 09:49

  10. Decoding intent data- reality or myth?

    conditions of the place, lifestyle choices, income, and more. However, the intention is measured ... of prospective buyers based on location, weather conditions of the place, lifestyle choices, income, and more. ...

    Satish Sadasivan - 05/05/2021 - 11:10 - 2 comments

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