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  1. Five ways AI impacts demand generation

    to score leads and prioritise them according to their likelihood of converting. In this way, AI helps ...

    Satish Sadasivan - 14/01/2022 - 09:00

  2. The big lie of thought leadership in B2B

    to distribute thought leadership content. One of the most commonly-cited factors that increase likelihood to buy ...

    Philip Trippenbach - 07/12/2021 - 09:12

  3. How to build a customer insight strategy: An interview with Dr. Christine Bailey

    predict the behaviour of your customer base,” says Christine. “For instance, the likelihood of your ... customers to respond to an offer or make a purchase, or the likelihood to churn. Propensity models can also ...

    David Rowlands - 28/09/2021 - 13:42

  4. Super-charged lead generation: How to drive more ROI from your marketing

    a huge impact on the likelihood of that prospect converting into a sale. According to ResponseiQ, if you ...

    Kate Cox - 24/08/2021 - 15:37

  5. Awards case study: Find out how Agent3 nabbed the award for ‘Best use of account-based marketing’

    with the greatest likelihood to buy Splunk's Cloud Monitoring solutions, based on a combination of 1st and 3rd ... likelihood-to-engage.  These ‘plays’ were executed to align with short, sharp bursts of tactical activity, triggered ...

    Kavita Singh - 02/06/2021 - 12:29

  6. The evolution of sales enablement and where it’s heading

    the likelihood of a sale being closed if enabled to. With the trajectory sales enablement is taking, ...

    Kavita Singh - 19/05/2021 - 13:01 - 1 comment

  7. The 5 new rules of post-pandemic marketing Rule #2: Redefining organisational agility

    development and innovation. Companies that execute with purpose benefit of greater likelihood to generate ...

    Ted Kohnen - 24/05/2021 - 18:32

  8. Why it’s essential to have a psychologically safe team

    sound. If you make them feel uncomfortable, the likelihood of them returning to you again is much ...

    Kavita Singh - 13/04/2021 - 15:44

  9. Defining growth marketing with Scott Vaughan, Integrate’s chief growth officer

    organisation has a greater likelihood of sustained growth success and marketing can more effectively ... and differentiation. With this in place, your organisation has a greater likelihood of sustained growth success ...

    Kavita Singh - 12/04/2021 - 11:10

  10. Intent data is the future of B2B marketing

    increasing the likelihood of a purchase decision. Generic marketing campaigns delivered to a random audience ...

    Chris Attewell - 10/03/2021 - 17:28


Results 1 - 10 of 284 for likelihood