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  1. Transforming your promise into your brand DNA

    memories. Everyone remembers that NVIDIA started in gaming – and look at where they are now. Thousands ...

    Zsofia Raffa - 29/11/2022 - 10:41

  2. The Tao of buyer-centric B2B marketing: The seven principles you need to know

    of the Tao.  How the Tao can help B2B marketers The Tao literally translates as ‘the way,’ or an all ...

    Mary Gilbert - 21/11/2022 - 11:12

  3. The Global ABM Conference 2022: What you missed out

    (literally) no seats left in the house for Google’s head of strategic accounts, ABM, EMEA, Alice Clarke.  ...

    David Rowlands - 08/11/2022 - 12:09

  4. Creating a stand-out ABM campaign with Digital Radish’s Renaye Edwards

    literally build it within the Metaverse, sales could walk around it. You’d save on flights, sustainability, ...

    David Rowlands - 01/11/2022 - 08:16

  5. Martech Awards case study: How Kaltura won Gold for ‘Digital or hybrid event platform of the year’

    multi-location events with hundreds of thousands of attendees, but used the platform to host their own flagship ... event, Virtually Live, complete with thousands of attendees and dozens of sessions, both pre-recorded ... one-of-a-kind events with hundreds of thousands of participants to webinars, town-halls, SKOs, and multi-day ...

    David Rowlands - 07/07/2022 - 15:01

  6. Under the hood of Amex’s success with small businesses

    and Shaquille O’Neal expanded to “something enormous that’s bringing hundreds of thousands of people ...

    David Rowlands - 10/08/2022 - 10:13

  7. Martech Awards case study: How CRMT Digital won Gold for ‘Best use of marketing automation’ for ‘A Netflix inspired buyer journey’ for HPE Aruba

    Martech Marketing operations Aruba has a strong demand-generation function generating thousands ... demand-generation function generating thousands of responses a quarter. Traditionally, these were scored, qualified, ...

    David Rowlands - 07/07/2022 - 12:35

  8. Five features B2B companies should look for in a marketing automation software

    is no easy feat. There are thousands of automation tools available and not all of them are the right fit ... marketing automation software for a B2B company is no easy feat. There are thousands of automation tools ...

    Tom Ryan - 27/06/2022 - 16:15

  9. Elevation Awards case study: How MerkleB2B won Gold for ‘Best use of direct mail for ‘‘Roundel. Story in a box’ for Roundel

    that was in and of itself a high-end unboxing experience, Merkle could quite literally tie the media to the message. ...

    David Rowlands - 14/06/2022 - 09:33

  10. Elevation Awards case study: How Quarry won Gold for ‘Best use of account-based marketing’ and ‘Best customer engagement initiative’ for ‘Business-to-ecosystem (‘B2E’) for ZS Associates

    engagement rate, brought in thousands of new senior-level contacts, opened the door for new meetings ... in the industry. Relationships: B2E generated active engagement across all 30 target accounts, brought in thousands ...

    David Rowlands - 14/06/2022 - 11:16

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