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  1. How and why marketing must drive sustainability

    with, but that it lives and breathes throughout our ecosystem. We do this through strong executive ... truly living it? How can you keep your message authentic and true? Focusing on moral purpose at the core ...

    David Rowlands - 11/01/2022 - 08:47

  2. Abhi Morjaria on diversity and inclusion in B2B spheres

    background in B2B?  I’m Abhi Morjaria, born and bred Londoner now living in Milton Keynes with my husband ... that represents the world we live in, you’re seeing more and more brands create inclusive content which is great, ...

    David Rowlands - 12/01/2022 - 14:12

  3. Eight areas that marketing need to focus on to future-proof their 2022

    on tools and technologies that help us and our customers reduce the speed to lead: from live chat sent ... example is Google Analytics’ robust quantitative view of how organisations are performing. Live ...

    Kate Cox - 10/01/2022 - 15:16

  4. What’s in store for B2B marketing in 2022?

    simply, an experience gap is when a brand promises something, but then the experience doesn’t live up ... to the final sales process. If advertising gives an impression that cannot be lived up to, that’s ... digital world that exists in parallel with the physical world we live in. In 2022, we will become ...

    David Rowlands - 07/01/2022 - 15:27

  5. How CogniClick can personalise your content for ABM success

    a live benchmark and an assessment format. Live benchmark: Cross-industry comparison The first ... of CogniClick’s large audience formats is a live benchmark: a set of questions on a hot topic within an industry. ... important part of these larger industry campaigns is the data.” Both the assessment and live benchmark ...

    David Rowlands - 09/12/2021 - 11:58

  6. News: New hires in B2B

    success for key global accounts. Alisia will work closely with clients in the business technology space ... from a background in banking and fintech and Laura from technology-driven companies in B2B spaces ... in developer-focused SaaS along with Chris' deep technical knowledge in the financial services space are both huge ...

    David Rowlands - 21/12/2021 - 09:09

  7. Five of the best digital marketing strategies B2B can learn from B2C

    for businesses to occupy these spaces with their B2B digital marketing strategies too. And although the Metaverse ... tailored messaging is a must in this day and age. Otherwise, in such a saturated space, it’s just spam.  ...

    Victoria Heyward - 21/12/2021 - 08:40 - 2 comments

  8. Establishing the right goals in 2022 for small businesses

    growth (such as marketing dollars to drive demand in a competitive space), so they must focus ...

    Rebecca Grimes - 20/12/2021 - 12:14

  9. The Great Resignation: How to reduce marketing staff churn and future-proof your team for 2022

    we’ve been living in. It felt like we were all on hold for quite some time and the future was hazy. ... this is becoming increasingly normal? I genuinely think it will depend on what sort of world we are living in next ...

    David Rowlands - 17/12/2021 - 15:04

  10. Christelle Fraysse on the importance of a solid CRM system

    deploy additional tech only to find it makes the lives of their sales teams more difficult because now ...

    David Rowlands - 16/12/2021 - 12:19

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