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  1. Establishing the right goals in 2022 for small businesses

    reputation and losing existing and future customers from poor reviews.  For every one customer that has ... The opposite effect happens with a negative experience—not only do you lose the potential of four new ...

    Rebecca Grimes - 20/12/2021 - 12:14

  2. Why it’s so important for your brand to flow throughout your entire company, and how to achieve this

    their brand fresh and relevant, whilst not losing their brand recognition and value? I love Jim Collins’ book ...

    David Rowlands - 10/12/2021 - 10:37

  3. Six B2B industries that should be leveraging marketing automation

    to build and maintain relationships is the difference between winning or losing a significant deal. ...

    Tom Ryan - 14/12/2021 - 08:58

  4. Why your competitors are creating content in clusters (and why you should too)

    value  It’s easy to get caught up in keywords, clusters and pillars, and lose sight of what your audience ...

    Kerrie Malone - 06/12/2021 - 09:28

  5. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    weight you get your next purchase half price if it’s a smaller size, they encourage me to lose weight ... Freedom from means escape from daily work, boredom, life, ageing, weight gain, and corrective surgery. As if cycling ... and their organising and sponsoring local riding clubs. Customer care delivers individual satisfaction: “If you lose ...

    Sue Mizera - 19/11/2021 - 09:34

  6. Planning for 2022: An interview with Mercè and Steven Cozens

    that in the US market, “companies are losing $1 trillion in annual revenues to their competitors because ...

    David Rowlands - 19/11/2021 - 10:26

  7. The 360-degree customer view: What does it mean and how can you actually achieve it?

    not an arena that’s losing any momentum and, according to Dayle, there are hundreds of new companies trying ...

    David Rowlands - 04/11/2021 - 11:22

  8. Driving growth through CX

    to listen to customer feedback, or risk losing business. It is more important than ever to retain customers ...

    James Frampton - 01/11/2021 - 10:02

  9. How to promote your B2B webinar like a pro: Expert advice from Adobe

    lose meaning of any email you get from them.” Kate outlines the following emails you should be sending ...

    David Rowlands - 01/11/2021 - 10:52

  10. News: CMO, chief communications officer and chief growth officer among the fastest growing c-suite roles in the UK, says LinkedIn

    challenge, such as those brought about by the pandemic, quickly lose their stronghold. But it’s not just ...

    David Rowlands - 28/10/2021 - 16:41


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