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  1. Why marketing operations is the foundation of a successful modern marketing team

    for running a well-oiled machine and making unified insight easily available. Covering fundamentals ...

    Harriet Durnfor... - 14/11/2022 - 11:17

  2. News: The B2B Marketing Awards shortlist announced!

    buyer experience' by Bridge 'The honest machine guide' by Omne 'Turn up the power ...

    David Rowlands - 23/08/2022 - 09:55

  3. How to be creative in no ways that AI can

    been higher either. If we don’t value creativity, we’ll delegate more and more of our role to machines ... by machines right now. I would say the biggest opportunity we have to sharpen one cognitive skill is to focus ... you want to future-proof your brain, make it more creative” Let the machines crunch the numbers, let ...

    Jason Miller - 29/06/2022 - 09:09

  4. Let’s get personal

    washing machine, it genuinely excited me- I’m aware that’s in part because I’m a bit of a nerd, but mainly ... because I’m buying a washing machine and am feeling overwhelmed by the options. That content hit my need ...

    Charlie Nicholson - 27/06/2022 - 10:48

  5. Happiness by design

    'pleasure machines' and others more 'purpose engines.' Where we find pleasure and purpose ...

    Paul Dolan - 01/07/2022 - 09:26

  6. Martech Awards case study: How 6sense won Gold for ‘ABM platform of the year’

    of AI, big data, and machine learning in the hands of every member of the revenue team. With 6sense ...

    David Rowlands - 07/07/2022 - 12:21

  7. How to Optimize Your ABM Strategy with Intent Data

    orchestration machine Measure campaign success ...

    Daniela fernandes - 24/05/2022 - 07:40

  8. B2B companies need deep learning ‘therapy’ to overcome modern data challenges

    machines are well trained, they can do that on an enormous scale. Data can be limited sometimes, ... And with bots and easy access to blogs and content machines, studies have shown that with information ... machine learning to decipher the truth. When targeting potential customers, the CRM may identify Amazon ...

    Amnon Mishor - 03/05/2022 - 15:35

  9. The account-centric enterprise: ABM’s evolution is predicated on thinking differently, both inwards-facing and outwards-looking

    as possible, see what you catch) to becoming an account-focused, growth-catalysing machine. Marketing has gone ...

    Clive Armitage - 22/06/2022 - 15:10

  10. Beyond the buzzwords: Top B2B marketing trends to watch for in 2022

    behaviour and interests. Leverage machine learning to score leads and customers differently, ... that transparency and trust factor, it will go a long way in helping your business succeed. 4. Machine learning ... augmentation of data in CRM, marketing automation and web analytics  Machine learning augmentation of data uses ...

    Satish Sadasivan - 07/03/2022 - 09:45

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