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  1. Why increased customer privacy provides an opportunity for marketers

    launched in September. One of the main features of the update- Mail Privacy Protection (MPP)- is having ...

    Sam Holding - 26/01/2022 - 10:07

  2. Why you need emotional marketing in 2022

    forget that your employees are also great advocates for your brand! LG: What are some of the main ... that appeals to your audience whilst remaining true to their own voice and identity? One of the main challenges ...

    David Rowlands - 20/01/2022 - 08:51

  3. Three demand generation focus areas you need to know

    to the right audience at the right time. However, it gives marketers a huge advantage in learning from data ... give marketers a huge advantage in understanding each customer, delivering the right content ...

    Satish Sadasivan - 21/01/2022 - 15:35

  4. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

    said Ian Howells, Sage VP and head of marketing for Sage Intacct. “6sense is our competitive advantage ...

    David Rowlands - 20/01/2022 - 14:46

  5. Abhi Morjaria on diversity and inclusion in B2B spheres

    opportunity, but everyone is not able to take advantage of that opportunity in the same way. So, businesses ...

    David Rowlands - 12/01/2022 - 14:12

  6. Improving CX with revenue enablement

    resides, where we can truly drive competitive advantage from mining our interactions with clients ... (how they feel about us/engagement) – this is where competitive advantage on first-party data comes ...

    Adam Mincham - 10/01/2022 - 09:12

  7. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    take advantage of this. Digital marketing can be very targeted and help invite high-quality leads ...

    Richard Conn - 07/01/2022 - 12:30

  8. Five predictions on data changes to future-proof your 2022

    the numerous advantages that Unified IDs have over cookies. Firstly, they have a longer shelf life than ...

    Jon Clarke - 20/12/2021 - 12:01

  9. Establishing the right goals in 2022 for small businesses

    While the main business fundamentals are similar for small and large businesses, execution is different ...

    Rebecca Grimes - 20/12/2021 - 12:14

  10. Six B2B industries that should be leveraging marketing automation

    decision-makers, swaying them to your brand over another. Lead scoring is a massive advantage here, helping ...

    Tom Ryan - 14/12/2021 - 08:58

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