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  1. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

    or “North Star;” and your Positioning, your company’s reason for being, essence and differentiation.  ... questions  Is your thesis clear and specific? Is it supported by strong reasons and credible evidence? ... Is it logical and arranged in a well-reasoned order? Make sure to collect all the hard data and complicated ...

    Sue Mizera - 08/12/2022 - 10:09

  2. B2B and M&A: How marketing can demonstrate value at this make-or-break moment

    it produces are often the main reason for the acquisition! Such things could be the unexpected benefits ... of an integration. Losing this knowledge could be a key reason why so many mergers fail. If you’re a marketer from ...

    Joel Harrison - 21/11/2022 - 10:29

  3. Event Sales Executive

    applicants to give you the opportunity to explain the reason you would like to join B2B Marketing ...

    Jennie Barrick - 01/12/2022 - 09:54

  4. Business development manager- enterprise sales

    applicants to best understand the reason you would like to join B2B Marketing and to better highlight ...

    Jennie Barrick - 01/12/2022 - 09:26

  5. Senior marketing researcher

    to best understand the reason you would like to join  B2B Marketing and to better highlight transferable ...

    Jennie Barrick - 01/12/2022 - 09:19

  6. Transforming your promise into your brand DNA

    makes you an expert and what your purpose is. In B2B technology marketing, companies’ main purpose ...

    Zsofia Raffa - 29/11/2022 - 10:41

  7. Why marketing operations is the foundation of a successful modern marketing team

    For 43% of CMOs in our latest research, instilling data-driven culture is the main challenge; with 17% ...

    Harriet Durnfor... - 14/11/2022 - 11:17

  8. Online marketplaces – Threat or opportunity for B2B vendors?

    and items out of stock as the key reasons. They’re also looking for greater product choice and easier ...

    Kieron McCann - 24/10/2022 - 09:46

  9. Editor

    news, to deliver the main ‘stories’ in marketing for our community. · Create regular, abridged versions ... of technical/market content for our main, free-to-all website in order to build interest in Propolis as part of our ...

    Jennie Barrick - 21/09/2022 - 13:09

  10. Analyst

    · Keeping up to date with the latest market news, to deliver the main ‘stories’ in marketing for our ... community. · Create regular, abridged versions of technical/market content for our main, free-to-all website ...

    Jennie Barrick - 21/09/2022 - 13:08

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