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  1. Propolis marketing manager

    business Establish an ABM approach to target and close major global accounts Strong understanding ...

    Jennie Barrick - 20/01/2023 - 14:41

  2. Why Barclays and Toolstation grabbed the glory in the B2B category at the DMA Awards 2022

    – probably the minority rather than the majority – but it was great to see this crossover of a well-worn ...

    Joel Harrison - 15/12/2022 - 14:06

  3. News: HCLTech launches new brand positioning of supercharging progress

    of education and employment, health, wellbeing and basic needs, and environment.   “Today marks a major ...

    Anonymous (not verified) - 27/09/2022 - 09:01

  4. How marketers can achieve personalisation without third-party data

    a critical lever for marketers as they work to personalise CX, data privacy is increasingly becoming a major ...

    Adam Greco - 05/09/2022 - 16:24

  5. Martech Awards case study: How Jabmo won Gold for ‘Best use of Martech for sales enablement’ for ‘Extending a helping hand with data driven marketing and sales enablement: A case study with First Onsite’ by Jabmo

    with companies after they name First Onsite as their partner of choice. When First Onsite signed a major ... integrations with all the major marketing channels. By leveraging recent IP-based marketing technology, First ... Onsite overcame major roadblocks around delivering customised messaging to unique industries and reaching ...

    David Rowlands - 08/07/2022 - 15:25

  6. Why winning in B2B requires putting meaningful brand experiences at the top of the agenda

    claiming it is not enough. Deloitte found that 75% of major public and privatesector programmes run over ...

    Jonathan Turner - 20/07/2022 - 09:29

  7. Martech Awards case study: How CRMT Digital won Gold for ‘Best use of marketing automation’ for ‘A Netflix inspired buyer journey’ for HPE Aruba

    the buyer was in their buying journey the vast majority of these “qualified” leads were too early for sales ...

    David Rowlands - 07/07/2022 - 12:35

  8. It’s time to rethink social

    that the majority of the buying process is happening in a world ‘entirely invisible’ from us. “People discover ...

    David Rowlands - 05/07/2022 - 12:24

  9. How to be creative in no ways that AI can

    There are certainly pockets of creativity, but the majority of B2B are still playing it safe- and safe is the new ...

    Jason Miller - 29/06/2022 - 09:09

  10. News: Gravity Global acquires Mojo Media Labs

    and content marketing agency Morsekode.  “Mojo’s expertise makes us a major player in ABM,” said Jose Lozano, ...

    David Rowlands - 15/06/2022 - 17:18

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