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  1. ABM expert Robert Norum on how to run your ABM pilot

    was easy. With that in mind, Lucy Gillman spoke with ABM expert and marketing consultant Robert Norum ... elements in a scientific way. This process serves a three-fold benefit: involving sales and marketing ... marketing strategies. For Robert, ABM should be approached as a strategy, sitting atop of marketing ...

    Lucy Gillman - 26/10/2021 - 16:39

  2. Approaching a new CMO role: An interview with Eric Schou

    General B2B marketing Master- Teams, Resourcing & D&I Teams and resourcing Leaders ... technology market. With that in mind, David Rowlands, senior editor at B2B Marketing, spoke with Eric ... always comes first. Data drives decisions! Without it, marketing becomes guess work and gut feel. ...

    Anonymous (not verified) - 26/10/2021 - 11:28

  3. Kate Owen on how multifaceted ABM can be applied across higher education

    General B2B marketing Master- Data Strategy, Insight & Intelligence Leaders Customer success ... In a recent B2B Marketing Podcast, David Rowlands, editor at B2B Marketing, spoke with University Partnership ... Programme’s (UPP) CMO Kate Owen, last year's winner of  B2B marketer of the year. Kate discusses how ...

    David Rowlands - 19/10/2021 - 16:26

  4. How to build a brand that is globally recognisable, but culturally relevant everywhere: An interview with Stefan Doering

    Creative General B2B marketing International Master- Brand & Content Strategy In a recent B2B ... Marketing Podcast, David Rowlands, editor at B2B Marketing, spoke with PwC’s brand lead Stefan Doering about ... globally? Hi David, thanks very much for having me, it’s great to be back at B2B Marketing! In terms ...

    Anonymous (not verified) - 20/10/2021 - 16:35

  5. Motivational marketing: Same old, same old or or B2B marketing 2.0? (Part 3)

    Customer experience General B2B marketing Marketing department Professional development Master- ... Is motivational marketing (MM) truly transformative, or is it simply old wine in new bottles? In this blog, we ... examine how MM can help you tackle some of marketing’s thorniest problems (creating a motivation-based ...

    Sue Mizera - 13/10/2021 - 09:49

  6. News: Supplier ecommerce sites are failing B2B buyers

    Digital General B2B marketing Professional development Master- Marketing Operations & Process ... community for B2B marketers to share insights, learn from industry leading marketers, and access our best ... to buyers. anonymous user News 0 No votes yet Master- Marketing Operations & Process ...

    Anonymous (not verified) - 21/10/2021 - 12:29

  7. Marketing automation implementation- where to begin?

    Digital General B2B marketing Professional development Master- Marketing Operations & Process ... Performance management The c suite has signed off on your marketing automation business case and you’re raring ... to implement the shiny new software that will transform your marketing efforts. The problem is, implementing ...

    Tom Ryan - 14/10/2021 - 15:23

  8. Thinking of starting a B2B podcast? Ask these three questions first

    Content marketing Creative Digital General B2B marketing Storytelling Master- Brand & Content ... advice for anyone considering the format. If you’re a B2B marketer and you’re not at least considering ... for almost nine years. We’ve just introduced a new format and title, so the good people of B2B Marketing have ...

    David McGuire - 20/10/2021 - 09:34

  9. News: UK businesses missing out on sales opportunities thanks to lack of human interaction, says HubSpot

    Customer experience Customer insight General B2B marketing Master- CX Customer success CX CX ... of CX professionals believe it is the most neglected and lacking in human interaction. VP of Marketing ... not check out Propolis, our exclusive community for B2B marketers to share insights, learn from industry ...

    David Rowlands - 20/10/2021 - 11:33

  10. The IBM GTS story

    General B2B marketing 10 Download this now We believe in communications that actually work.  ...

    Jason Taylor - 19/10/2021 - 15:46

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