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  1. How to realise the full potential of sustainability marketing

    into their marketing strategy. However, these activities can often be gradual and fail to harness the full opportunity ... detailed, concrete and joined-up ESG efforts and outcomes as part of your marketing strategy can quickly ... and your business further. But designing and implementing a sustainability marketing strategy has ...

    Leeya Hendricks - 26/11/2021 - 09:41

  2. Are the 2020s the Decade of the Great B2B Rebranding?

    Content marketing General B2B marketing Master- Strategy & Evolution Research Martech Brand ... —and so with activation reduced in purpose, marketing will default back to branding for differentiation ... and selling. They urge marketers to “switch sides” now, as the “brand will win by 2030.” They then proceed ...

    Sue Mizera - 01/12/2021 - 10:47

  3. News: Annual study reveals rising stars in the marketing multiverse

    General B2B marketing Professional development Master- Data Strategy, Insight & Intelligence ... for marketing engagement in 2021. Brands are failing to implement strategies to engage their customers. 94% ... Performance management Global Marketing Engagement Index uncovers the ‘state of the nation’ in the digital ...

    David Rowlands - 30/11/2021 - 16:21

  4. Why SMBs are looking for guidance and support from B2SB marketers

    General B2B marketing Marketing department Master- Strategy & Evolution Skills ... their marketing to their 2022 SMB plans, one key ingredient for strategies and plans may center around building ... and competencies Strategy The landscape of small business – where, how, when they work, shop, and sell – has ...

    Dan Gliatta - 29/11/2021 - 09:25

  5. News: Hiscox launches card game to educate businesses about cyber security

    Digital Professional development Master- Data Strategy, Insight & Intelligence Skills ... Want to learn more B2B marketing tips and tricks and how to grow your business? Why not check out ... Propolis, our exclusive community for B2B marketers to share insights, learn from industry leading ...

    David Rowlands - 30/11/2021 - 09:52

  6. Five ways your marketing team can stand-out in your business

    General B2B marketing Professional development Sales and marketing alignment Master- Strategy ... marketing become more visible for a seat at the table? anonymous user Blog 0 No votes yet Master- Strategy ... & Evolution Performance management Personal development Strategy Teams and resourcing Transformation ...

    Abhi Morjaria - 24/11/2021 - 08:56

  7. News: Feefo appoints new CMO to drive growth and overseas expansion

    for developing global brand and marketing strategies to advance Feefo’s international expansion. Shanahan will ... General B2B marketing Marketing department Master- Teams, Resourcing & D&I Teams ... and resourcing Leaders Internal & External talent James Shanahan will lead Feefo’s marketing team during ...

    David Rowlands - 30/11/2021 - 16:39

  8. The B2B Marketing Awards 2021: Check out who won big

    Content marketing Creative Customer experience Customer insight Digital General B2B marketing ... Marketing department Professional development Master- Executions & Campaigns Performance management ... The 16th annual B2B Marketing Awards turned Old Billingsgate into the stomping ground for the giants ...

    David Rowlands - 01/12/2021 - 16:29

  9. How CogniClick can personalise your content for ABM success

    ABM Customer experience Customer insight General B2B marketing Sales and marketing alignment ... marketers to be really clever with their insight, thought leadership and create engaging content ... audience. Create a platform that gives marketers multiple possibilities to create interactive campaigns, wow ...

    David Rowlands - 26/11/2021 - 14:56

  10. Planning for 2022: An interview with Mercè and Steven Cozens

    General B2B marketing Marketing department Professional development Master- Strategy & ... Evolution Planning Strategy In a recent interview with David Rowlands, editor at B2B Marketing, interviews ... of marketers’ budget, or will more traditional demand generation strategies continue to take up as much budget ...

    David Rowlands - 19/11/2021 - 10:26


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