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  1. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    'switched on' to their customers’ motivations for category choices, and that deliver them material ...

    Sue Mizera - 19/11/2021 - 09:34

  2. 11 words to delete from your B2B copy

    the solution is unproven without expressing any material benefit. Nobody wakes up thinking “I want to buy ...

    David McGuire - 18/11/2021 - 16:34

  3. News: durhamlane and Cyance launch new report

    that B2B buyers are overwhelmed with more sales and marketing material than prior to the pandemic, but will ... According to the report, B2B buyers are currently consuming more marketing material than ever during ... info.durhamlane.com/b2b-buyer-insights-report-2021 Study shows that B2B buyers are overwhelmed with more sales and marketing material than prior ...

    Anonymous (not verified) - 29/09/2021 - 11:44

  4. The IBM GTS story

    to us to create engaging ‘warm-up’ material with a difference. Read this enlightening case study to: ...

    Jason Taylor - 19/10/2021 - 15:46

  5. Marketing automation implementation- where to begin?

    need. Providing a library of training materials that introduce them to the software. Sharing the process ... tools come with a raft of training materials and support communities. For example, HubSpot has ...

    Tom Ryan - 14/10/2021 - 15:23

  6. Motivational marketing: Same-old-same-old, or B2B Marketing 2.0? (Part 2)

    'switched on' to their customers’ motivations for category choices, and that deliver them material ...

    Sue Mizera - 15/09/2021 - 11:07

  7. 7 lessons for mastering content marketing

    your content reaches your audience. Become an expert in content marketing Business marketing material ...

    Jack Mann - 18/08/2021 - 10:19

  8. Can you outsource your sales team?

    material available Training timelines & related documentation Certification of the SDR – key evaluation ...

    Satish Sadasivan - 28/06/2021 - 13:50

  9. Turning pitches into experiences

    but the chances are they’ll have seen it all before. Remember, It’s the idea beneath the material that will make ...

    Lee Wardell - 25/06/2021 - 10:40

  10. 7 predictions for B2B customer experience in a post-pandemic world

    adapted content or creative materials to become more emotional. Emotional intelligence has become one ...

    Ryan Higginson - 17/06/2021 - 14:26

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