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  1. Abhi Morjaria on diversity and inclusion in B2B spheres

    about being an active ally in the workplace. What does this mean to you? I reference a quote ... view Race as a Right. By this I mean Race isn't a card people use as they feel injustice, ... not forget equity. This is just as important, if not more so. Equity means everyone has access to the same ...

    David Rowlands - 12/01/2022 - 14:12

  2. 10 lessons learned after 10 years of modern selling

    by almost every business in the world right now, and that means taking an increasingly global approach ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  3. ABX: What is account-based experience, and what do you need to know?

    in the world of business. However, that doesn’t mean it has reached some flawless ‘final form.’ Account-based ...

    Daniela fernandes - 10/01/2022 - 09:54

  4. How and why marketing must drive sustainability

    emissions in our value chain. We commit to a ‘net positive’ mindset across all our strategies. This means ...

    David Rowlands - 11/01/2022 - 08:47

  5. What’s in store for B2B marketing in 2022?

    A bit like a rollercoaster, excited about the ride, slightly sick in the stomach of what it might mean ... and prospects are going to expect you to swiftly close the experience gap. What does that even mean? Well, put ... TV's?  "Smart" really just used to mean connected to the internet but today, “smart” ...

    David Rowlands - 07/01/2022 - 15:27

  6. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    are involved, but doing so can improve your bottom line considerably. A longer sales cycle means your prospects ...

    Richard Conn - 07/01/2022 - 12:30

  7. The Great Resignation: How to reduce marketing staff churn and future-proof your team for 2022

    at PwC UK. Maria explores this year's hot topic: the Great Resignation and what it means ... Organisations are investing and that means hiring talent and new skills. The market is hot right now. The real ... from a ‘bad’ one? This is a great question because it absolutely means the pool of talent looking ...

    David Rowlands - 17/12/2021 - 15:04

  8. A linguistic exploration of the name Propolis

    ever stopped to think about what the word Propolis really means? You might be surprised! "What’s ... dictionary, not the handier, smaller version.  Propolis essentially has two meanings:  1. Suburb.  Within ... this meaning, propolis is a synonym for proastion, so parsed as the root pro- (in front of or before), followed ...

    Sue Mizera - 15/12/2021 - 09:24

  9. Five of the best digital marketing strategies B2B can learn from B2C

    dense, right? Well, that doesn’t mean its marketing has to be. The classic myth is that while B2C ... case studies are crucial in making long-term sales. But that doesn’t mean you can’t think outside ...

    Victoria Heyward - 21/12/2021 - 08:40 - 2 comments

  10. Establishing the right goals in 2022 for small businesses

    is done and who does it. Finding ways to streamline processes can mean more money reinvested back ...

    Rebecca Grimes - 20/12/2021 - 12:14

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