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  1. How and why marketing must drive sustainability

    the sustainable measures Delta Capita are taking and how marketing can respond to increasing customer expectations ... measures Delta Capita are taking and how marketing can respond to increasing customer expectations ...

    David Rowlands - 11/01/2022 - 08:47

  2. Why you need emotional marketing in 2022

    are talking about an emotional connection, neuroscience can help you to predict or to measure the emotion ...

    David Rowlands - 20/01/2022 - 08:51

  3. How to bridge the sales and marketing alignment gap – once and for all

    and marketing process looks like. Then put in place KPIs that measure both teams on their contribution. Shared ... bridging the alignment gap, with both teams agreeing on the metrics they will be measured against. Enable ...

    John Cheney - 17/01/2022 - 10:01

  4. Eight areas that marketing need to focus on to future-proof their 2022

    focus on what’s immediately measurable, despite this being the easiest way to gain board approval ...

    Kate Cox - 10/01/2022 - 15:16

  5. What’s in store for B2B marketing in 2022?

    and financial measures: 39x improvement in customer lifetime value. 39% improvement in cross-sell/up-sell value. ...

    David Rowlands - 07/01/2022 - 15:27

  6. News: New hires in B2B

    York. As CMO, she will focus on driving measurable growth, building Broadridge’s global brand ...

    David Rowlands - 21/12/2021 - 09:09

  7. Five predictions on data changes to future-proof your 2022

    cookies, making it much easier to build audiences, attribute behaviour trends and measure activation ... as a result, shortens the sales cycle. ABM is so much more precise and measurable than traditional approaches, ...

    Jon Clarke - 20/12/2021 - 12:01

  8. Establishing the right goals in 2022 for small businesses

    These three areas can help marketers set and measure 2022 efforts that accurately reflect the state of small ...

    Rebecca Grimes - 20/12/2021 - 12:14

  9. Everything you need to know to create a high-converting B2B product page design

    they enjoy consuming (which you can measure using metrics and KPIs), you can optimize your product pages ... as on desktop.  7. Measure performance with KPIs Whether you’re promoting email management software to help ... measure and test your product pages.  Keep track of key performance indicators like time spent on a page, ...

    John Allen - 09/12/2021 - 13:55 - 1 comment

  10. Christelle Fraysse on the importance of a solid CRM system

    sales funnel, allowing sales and marketing teams to measure the same pipeline process from initial ...

    David Rowlands - 16/12/2021 - 12:19

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