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  1. Eight areas that marketing need to focus on to future-proof their 2022

    the  exact mechanics and pricing structure difficult to navigate. We have high hopes for our upcoming tests ...

    Kate Cox - 10/01/2022 - 15:16

  2. News: Mitie has announced the appointment of its new CMO, Maria Winn

    as a mechanical engineer at Ford Motor Company, Maria is a strong advocate for women in STEM careers, ...

    David Rowlands - 09/12/2021 - 12:33

  3. Top sales intelligence tools in B2B marketing

    “SalesWings is another innovator in this space wherein they help with lead scoring mechanism based ...

    Kavita Singh - 10/05/2021 - 17:15

  4. Awards case study: Find out how Lenovo won out for best channel marketing initiative

    Additional mechanics in 2019: a) LEAP’s Learn and Earn component became integrated with Lenovo’s new e-learn ...

    Kavita Singh - 26/11/2020 - 14:34

  5. Steps to a CX audit

    mechanism, judging improvement becomes a fuzzy-science, which is fraught with future risk. Your audit should ... measure customer experience management success. Further, the components provide insight into the mechanics ... a checklist, but a living, breathing engagement and tracking mechanism that should provide ongoing analysis ...

    David Rowlands - 18/03/2021 - 09:46

  6. B2B Credit Pre-screening has to be Part of Your Prospect Scoring Mechanism

    blog/posts/2012/06/20/b2b-credit-pre-screening-has-be-part-your-prospect-scoring-mechanism Credit pre-screening is not a new concept to marketing. It is a very effective way of reducing ...

    Marc Stares - 20/06/2012 - 16:57

  7. The post-pandemic pivot to digital means more influence marketing is going in-house

    of authenticity. If marketing technology now lessens the previously messy mechanics of IM with improved interfaces ...

    Steven Spieczny - 04/02/2021 - 09:39 - 1 comment

  8. What does the loss of third-party data mean to B2B marketers?

    and movement data from mobile devices: Using IP and other mechanisms, one can identify where individuals ...

    Brian Giese - 12/01/2021 - 14:44

  9. Guidelines and categories

    here The B2B Marketing Awards 2019 Categories A. Campaign media and mechanics Category 1: Best ...

    Jason Taylor - 01/05/2019 - 12:16

  10. Xero launches first TV-led campaign

    Tax Advisor' to raise awareness of the new legislation. The Mechanic- Xero airs its first ad ...

    Molly Raycraft - 24/04/2019 - 10:10

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