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  1. Universal identity resolution is a myth. It’s also a bad idea

    and nuanced to fit neatly into a dashboard? And don’t forget consumers – especially the vocal minority.  Any ...

    Ray Kingman - 05/11/2021 - 09:31

  2. Top 7 B2B inclusion and diversity campaigns and initiatives

    28.8% of candidates in the last quarter at f1 recruitment were from minority ethnic backgrounds. ...

    Kavita Singh - 25/08/2021 - 11:11

  3. Here were some key diversity themes we discussed at Ignite USA

    a bit of an outlier.” These sets of questions establish why having allies is so important, as minorities ... and underrepresented groups are just that: the minority. Joseph Taiano, CMO of Accenture, continued the discussion ... not to submit to tokenism, which is the practice of recruiting members of minority groups in order to appear ...

    Kavita Singh - 17/06/2021 - 09:56

  4. An inside look at Ignite USA and the post-Covid event economy

    moving is hearing from real marketing practitioners who as minority executives shared their personal ... practice. What was especially moving is hearing from real marketing practitioners who as minority executives ...

    William Furlong - 15/06/2021 - 15:40

  5. Embracing hybrid workstyles: Successful companies will recognise that ‘one size fits all’ no longer works

    As the Economist concluded, ‘“Remote-only” companies will remain a small minority’. But the office must ...

    Iain Halpin - 01/06/2021 - 14:07

  6. 10 microaggressions to be aware of at the workplace

    at the workplace, small talk will bring up lots of discussions. If someone is a minority or tells you their sexual ...

    Kavita Singh - 08/01/2021 - 11:48

  7. DIGITAL MARKETING NEWS: Rufus Leonard uses Minority Report theme to launch eNavigator

    news/archive/digital-marketing-news-rufus-leonard-uses-minority-report-theme-launch-enavigator Branding and digital firm Rufus Leonard has created a digital navigation solution for the United ... on ‘Minority Report' that ran throughout the on and offline collateral; the website, the stand, the event ...

    a12admin a12 - 18/12/2009 - 00:00

  8. Establishing an ABM strategy

    every respondent selected ‘To win new accounts’ as their number one. Following this, more minor rankings ... Following this, more minor rankings were awarded to: ‘accelerate the sales cycle’, ‘grow existing accounts’ ...

    Kavita Singh - 25/11/2020 - 15:40 - 1 comment

  9. News: ‘Doing It Anyway’ campaign inspires women to consider a career in tech

    that many companies are actively recruiting women and people from minority backgrounds into tech roles ...

    David Rowlands - 21/10/2020 - 11:04

  10. Why B2B marketers need to address the lack of diversity

    minority groups have been pushed out more – minorities are already on low income jobs, and more likely ... impacted minorities. Distance bias is the idea that professionals tend to hire people who look similar ...

    Kavita Singh - 21/09/2020 - 11:48 - 1 comment


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