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  1. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    a prospective client looking to get virtual phone number or voicemail services, then a case study demonstrating ...

    John Allen - 17/11/2021 - 08:39

  2. The data and science you need to know when approaching ABM email marketing

    assessment. This was the same when comparing those who accepted phone calls from the SDRs, with the e-book ...

    David Rowlands - 16/11/2021 - 09:39

  3. Unconventional ways of getting customer insight

    give over the phone.  At Moneypenny, we found Live Chat transcripts an invaluable source of real-time ...

    Kate Cox - 15/11/2021 - 09:25

  4. We’ve come a long way, baby: How ABM has evolved over the last 18 years

    as an ABM-er? Can you remember back to 2003? Nokia phones were all the rage. Finding Nemo came out, and Dory’s ... charming lack of short-term memory captured our imaginations. Nokia phones were all the rage. And Facebook ... wasn’t even a thing – never mind that Meta thing. Oh, and did I mention, Nokia phones were all the rage. ...

    Bev Burgess - 05/11/2021 - 10:30

  5. Universal identity resolution is a myth. It’s also a bad idea

    to walled gardens (such as Facebook, Google and Amazon) to mobile and connected TV. But universal ID isn’t ...

    Ray Kingman - 05/11/2021 - 09:31

  6. How neuroscience affects CX in B2B marketing

    the battery saver on your mobile phone in a way. Customer experience is something that happens with every ...

    Lucy Gillman - 05/10/2021 - 10:24

  7. News: Expandi Group announces the integration of AccountInsight into the group

    (top-middle-bottom) via an omnichannel approach, including email, phone interactions, online events, social and paid ... of decision makers’ contact details (direct phone numbers, email addresses, LinkedIn profiles) and DMUs’ IP ...

    Lucy Gillman - 04/10/2021 - 10:43

  8. How to build a customer insight strategy: An interview with Dr. Christine Bailey

    for example, a mobile phone company can predict which customers are likely to churn, but are not going ...

    David Rowlands - 28/09/2021 - 13:42

  9. How to use data to optimise your marketing spend

    phone calls have a far higher conversion rate of 30-50%, but they are massively underestimated ... be measured. In contrast, phone calls are harder to measure and optimise than SEO, adverts or emails, ... the time to call, they are definitely demonstrating ‘high intent’. "Phone calls are growing ...

    Kate Cox - 28/09/2021 - 09:52

  10. The must-have skills marketing teams need for automation success

    management, mobile messaging, analytics and reporting, lead scoring and grading… the list goes on. ...

    Tom Ryan - 28/09/2021 - 16:26

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