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  1. Awards case study: How Brookfield Properties won Gold for ‘Best use of social media or influencer marketing’

    native brands to their first brick-and-mortar space, there is a huge opportunity to connect with emerging ... Supporting the brands as they make their way into one of Brookfield’s brick-and mortar locations.  Objectives ...

    David Rowlands - 02/06/2021 - 15:34

  2. Marketing myopia too close for comfort?

    way to cheap flights, bricks and mortar shops and monolithic headquarters now appear largesse. ... In the same way that sea travel and the railways gave way to cheap flights, bricks and mortar shops ...

    Mercè Cozens - 16/03/2021 - 14:18

  3. 2021: The year of the human

    Double-down on digital. A unique factor in the pandemic-induced recession is the move from brick-and-mortar ...

    Jay Bower - 04/03/2021 - 12:03

  4. How B2B organisations can achieve global PR success with a reduced budget in a post-COVID world

    but the big agencies are still in bricks and mortar If you cannot resource a change in strategy in-house, ...

    Simon Woolley - 04/08/2020 - 11:32

  5. Smartphone shopping in-store – connecting digital commerce with bricks and mortar

    blog/posts/2013/04/16/smartphone-shopping-store-–-connecting-digital-commerce-bricks-and-mortar We all think they’re doing it, we feel in our collective gut that they’re going to do more ... and mortar focus on competing on price (a losing battle against online, as recent high street closures have ...

    Dan Hartveld - 16/04/2013 - 11:23

  6. Why Pegasystems wants to turn customer engagement into customer empathy

    at the surface and its approach is less customer-centric than it first appears. Labyrinthine hotels and casinos ... effective way possible. Not that there’s anything wrong with this – the casinos’ primary purpose is to make ... Labyrinthine hotels and casinos with no exit signs constructed to bewilder and discourage you from going ...

    Paul Snell - 11/06/2019 - 11:10

  7. VIDEO: B2B Marketing Awards 2011

    drinks, dodgems and a casino, this year's B2B Marketing Awards had it all... 15796 ... video/video-b2b-marketing-awards-2011 Great food, flowing drinks, dodgems and a casino, this year's B2B Marketing Awards had ...

    Alex Aspinall - 29/11/2011 - 16:18

  8. Mika Yamamoto joins Marketo as president, as Splio and Concured also appoint new CMOs

    Mika launched the first brick-and-mortar Amazon Books store in her role as head of marketing ...

    Rebecca Ley - 30/08/2018 - 12:13

  9. B2B Marketing Awards 2011

    Playing for big (fake) bucks in the B2B casino Winning big in the B2B casino Looking good at the B2B ...

    Jason Taylor - 25/11/2011 - 12:29

  10. Awards case study: Razorlight headlines anniversary event as Mace exceeds employee satisfaction targets

    a safari scene with a real jeep, sand and life-sized animal models created a South Africa theme, a casino ...

    Alex Clarke - 07/03/2017 - 12:14


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