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  1. News: B2B Marketing takes home two Gold wins at the Digital Publishing Awards!

    Propolis was our Covid-accelerated transformation project, and it shows that constraints are the mother ...

    David Rowlands - 16/06/2022 - 15:23

  2. Funny is as funny does: Steve Mudd on humorising your B2B brand

    wanted to zig while everyone else zagged” Working with agency Mother of London, NetApp set out ...

    David Rowlands - 07/04/2022 - 14:51

  3. From Zoom fatigue to broadcast nirvana: a B2B marketers guide to virtual events

    issues. The virtual event grows up Necessity is the mother of invention and the coronavirus has meant ... is the mother of invention and the coronavirus has meant a virtual event now covers a dramatically wide ...

    Dan Roche - 23/02/2021 - 12:59

  4. Defining your brand personality: you can be scientific, engage the team, and still have fun

    if you are an earth mother or a sage or a companion. See the grid below for all 12 archetypes ... A very successful, B2B global earth mother company has been looking to M&As to achieve even further ... growth. The issue: several of the companies acquired by this earth mother, who stands for being ...

    Sue Mizera - 07/01/2020 - 14:59

  5. Why B2B marketers need to address the lack of diversity

    of colour, experiencing different types of challenges related to gender and race. As a mother, she had ...

    Kavita Singh - 21/09/2020 - 11:48 - 1 comment

  6. Awards case study: How IBM's campaign to turn developers into heroes won back the confidence of its audience

    the world to take on humanity’s greatest challenge: the wrath of Mother Nature. Hosting the biggest ... are over-run by mother nature, IBM opened up its code and access to its technologies and empowered developers ... greatest challenge: the wrath of Mother Nature. Hosting the biggest hackathon in the world, would put our ...

    Paul Snell - 19/11/2019 - 15:54

  7. Interview with Martin Simcock, Enigma founder

    feel connected to the ‘mother ship’. But our culture is something we need to cherish – no matter how ...

    David Rowlands - 13/11/2020 - 14:17

  8. For a successful corporate culture, "Get the brand in their souls!"

    in international locations, with different mother-tongues, in different cultures. More recent, COVID-sourced issues ...

    Sue Mizera - 11/05/2021 - 17:06

  9. Inside B2B Marketing’s virtual Leaders Forum 2020

    into her role as a mother and how it affected her compared to her male colleagues in the workplace. ...

    Kavita Singh - 14/09/2020 - 10:11

  10. Bad babies and the ‘magic handbag reveal’

    if he didn’t invent the thing), but the ‘ magic handbag reveal’   by my mother is brighter still. Let me ... explain why. Take at least one bored child, one mother (or granny as she now is) and a handbag. Add ... to the task of relieving their boredom. The Reveal – at the last possible second mother unfolds the hanky ...

    Gordon Brown - 03/01/2013 - 13:56


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