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  1. Under the hood of Amex’s success with small businesses

    Saturday has turned into a global movement, with consumers reportedly spending an estimated $163 billion ...

    David Rowlands - 10/08/2022 - 10:13

  2. Martech Awards case study: How Webeo won Gold for ‘UK-founded martech vendor of the year’

    is hotter than ever and the website is central to this.  They’ve been leading the movement to support ...

    David Rowlands - 07/07/2022 - 15:26

  3. Elevation Awards case study: How Stein IAS won Gold for most commercially successful campaign for their work ‘Big data: Breaking down the buzz’ for Trelleborg Marine and Infrastructure

    by Trelleborg is an integrated solution, giving port operators 360-degree visibility. It monitors the movement ...

    David Rowlands - 14/06/2022 - 11:03

  4. 'Change' and 'new' are two great words- so long as they don’t apply to you!

    as (conservative) political preferences; glacially-slow uptakes of new movements in art, music, culture and fashion; ...

    Sue Mizera - 10/06/2022 - 08:58

  5. Inclusivity, diversity and brand: How B2B organisations should (and shouldn’t) address socio-political issues

    on the same channels.  Enter social movements. From Pepsi to the wave of rainbow flags during Pride, over ... movements that has birthed “a strange new normal that doesn’t have a lot of rules.” With Gen Z set to become ... of course you’re going to go with the one that’s ‘feminist’.” By leveraging social movements as a means ...

    David Rowlands - 25/02/2022 - 15:37

  6. International Women’s Day: A collection of reflections

    I'm working on a documentary named Woke-Washed that tracks the recent collision of social movements ... It exploits a human rights movement for corporate gain. Brands who jump on the bandwagon now (especially those ... without meaningful contributions to the movement behind the Tweets) are barging into the conversation ...

    David Rowlands - 08/03/2022 - 13:00

  7. Building an authentic brand: Defining the building blocks for brand success

    marketers and our Hive ambassadors and experts.-  Check out Propolis now “We have a new movement across ...

    Daniela fernandes - 28/02/2022 - 15:17

  8. Why increased customer privacy provides an opportunity for marketers

    increasingly limited customer data collection can actually benefit marketers. The consumer privacy movement ...

    Sam Holding - 26/01/2022 - 10:07

  9. Abhi Morjaria on diversity and inclusion in B2B spheres

    but let’s ensure beyond what we see and it’s not just a movement – there is a change in perspective ...

    David Rowlands - 12/01/2022 - 14:12

  10. What’s in store for B2B marketing in 2022?

    and it is not immediately known whether global shipping and movement costs will continue to rise or decrease over time. ... effect of high levels of people movement and world of work shifts will continue into the mid 2020s. ...

    David Rowlands - 07/01/2022 - 15:27

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