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  1. The B2B Marketing Awards 2021: Check out who won big

    profit hunter: A force with nature’ for Embraer. They brought home a total of 10 awards, the highest ... or technologies. ‘The profit hunter: A force with nature’ for Embraer, by Gravity Global. Best use of social media ... international campaign. ‘The profit hunter: A force with nature’ for Embraer, by Gravity Global. Best use ...

    David Rowlands - 01/12/2021 - 16:29

  2. Are the 2020s the Decade of the Great B2B Rebranding?

    influence or interference. SDT takes an optimistic view of human nature, that we have a natural, inherent ... of the connections of SDT and marketing’s Values Ladder is hugely revealing: there is a natural bridge between ...

    Sue Mizera - 01/12/2021 - 10:47

  3. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    view of human nature, that we have a natural, inherent drive to seek out challenges and new ... is that we feel good – fulfilled, rewarded, alive-- when we achieve goals. Natural, inherent drives ... with the Values Ladder reveals there is a natural bridge between hierarchies of messaging and hierarchies ...

    Sue Mizera - 19/11/2021 - 09:34

  4. How to realise the full potential of sustainability marketing

    sustainability brings to business. As well as protecting societies and natural resources, a joined-up ...

    Leeya Hendricks - 26/11/2021 - 09:41

  5. How sales training and coaching can drive B2B success in 2022 and beyond

    selling faster. Moreover, the complex nature of B2B selling means there is significant value in providing ...

    Kevin O'Regan - 09/11/2021 - 10:37

  6. We’ve come a long way, baby: How ABM has evolved over the last 18 years

    The Pareto principle says that 20% of inputs deliver 80% of outputs; a law that holds true in the natural ...

    Bev Burgess - 05/11/2021 - 10:30

  7. The 360-degree customer view: What does it mean and how can you actually achieve it?

    to be a lot harder (or nigh on impossible) to acquire new customers. With that in mind, it was only natural ... marketing, HR and everyone else to make faster decisions.” In turn, it’s only natural that the ability ...

    David Rowlands - 04/11/2021 - 11:22

  8. Motivational marketing: Same old, same old or or B2B marketing 2.0? (Part 3)

    is the nature of the drivers that MM offers: intimacy and insights into your customers’ motivations ... or to develop their natural inclinations towards it.  Perhaps data, traditional research or even neuroscience ... campaigns, creations and applications are close to hand, merely awaiting discovery.  A natural arc from ...

    Sue Mizera - 13/10/2021 - 09:49

  9. Thinking of starting a B2B podcast? Ask these three questions first

    stating nonetheless. Because there’s something about the nature of recording a podcast that can make ... cishet, middle-aged man – and the nature of B2B means some of our interviewees will be too. So, we ...

    David McGuire - 20/10/2021 - 09:34

  10. How to use humour in your B2B content (and how not to)

    at 'drive', 'wheel', 'fuel', or 'steer'. Don’t force it – do what’s natural ... to be a laugh a minute. You could easily undermine their confidence if you’re too comical. It might feel natural ... But the kind of wit you use – zany, dry, sarcastic, corny – needs to feel authentic and natural in that voice. ...

    David McGuire - 20/09/2021 - 11:07


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