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  1. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part II)

    and by total chance, these results, which were obtained completely independently and naturally, pointed ... their personalities surely naturally shape what and how they will create. In other words, their personalities inform ...

    Sue Mizera - 09/03/2023 - 11:16

  2. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part I)

    The proprietary nature of these projects and business transactions requires that I can profile these companies, ...

    Sue Mizera - 27/02/2023 - 15:39

  3. Eight essentials for a successful global marketing rebrand

    the ingredients to a smooth global marketing rebrand from the importance of tech to being mindful of the language ... – a business with employees, customers and partners across Europe, Asia and the US. Here are seven ingredients ... marketers, and access our best content. Check out Propolis now! Yasutaka Mizutani unpacks the ingredients ...

    Yasutaka Mizutani - 19/01/2023 - 12:35

  4. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part two)

    challenges and conflicts. It is human nature.  Management famously fears change. Be clear, your branding ... philosophy with 21C psychology, Why not? It’s all about human nature. Coda: Aristotle would leave you ...

    Sue Mizera - 15/12/2022 - 08:40

  5. Why Barclays and Toolstation grabbed the glory in the B2B category at the DMA Awards 2022

    and undisclosed to the panel – I couldn’t have shared this even if I’d wanted to! Given the august nature ...

    Joel Harrison - 15/12/2022 - 14:06

  6. The Tao of buyer-centric B2B marketing: The seven principles you need to know

    3. Witness the cycles of life by being the observer The four seasons of nature can be easily applied ... what will happen next. 4. Harmony is the natural state of being Or, ‘yes to everything.’ In other ... by following of the Tao By becoming buyer-centric marketers who adopt the principles of a natural system like ...

    Mary Gilbert - 21/11/2022 - 11:12

  7. In Web 3.0 terms, today is 1995

    or constituents of Web 3.0 are often inherent in how a business operates and deeply structural in nature ...

    Joel Harrison - 10/11/2022 - 16:43

  8. Creating a stand-out ABM campaign with Digital Radish’s Renaye Edwards

    and ABM aren’t two things that often go together; “the very nature of ABM focuses around research, insight ... so intrigued about how it works that there’s this kind of giddiness, newness that naturally draws ...

    David Rowlands - 01/11/2022 - 08:16

  9. Does ESG get the gold standard for B2B at the DMA Awards?

    ecommerce sales, and understanding the ‘just-in-time’ nature of parts and material supplies for the building ...

    Joel Harrison - 18/10/2022 - 13:28

  10. Why winning in B2B requires putting meaningful brand experiences at the top of the agenda

    of a winning B2B brand experience. Where all six ingredients were delivered upon, organisations were not only ... newly important ingredients that any winning B2B brand must include. 1. Consistently deliver on time ... barrier.  There are many examples of brands delivering against the six newly important ingredients ...

    Jonathan Turner - 20/07/2022 - 09:29


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