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  1. Why you need emotional marketing in 2022

    is successful and some isn’t, such is the relatively ‘experimental’ nature of marketing. Given that we ...

    David Rowlands - 20/01/2022 - 08:51

  2. Five ways AI impacts demand generation

    Marketers can personalise and contextualise their content for specific needs. Tools such as Natural Language ...

    Satish Sadasivan - 14/01/2022 - 09:00

  3. Improving CX with revenue enablement

    ability to assess unstructured data, through the likes of NLP (natural language processing) allows us ...

    Adam Mincham - 10/01/2022 - 09:12

  4. Why it’s so important for your brand to flow throughout your entire company, and how to achieve this

    the whole organisation? How can marketers remedy that? The common hurdle is often relayed as getting ... and so actually convey it naturally, in their own words. If they don’t believe they have a part to play ...

    David Rowlands - 10/12/2021 - 10:37

  5. A linguistic exploration of the name Propolis

    to what actually protects the hive — the bee glue that bees produce from natural sources to strengthen, ...

    Sue Mizera - 15/12/2021 - 09:24

  6. The big lie of thought leadership in B2B

    as co-authors or consultants on thought leadership. They will naturally want to publicize the excellent content ... leadership, all driving viewers back to that core piece.  In B2B contexts, thoughts naturally tend towards ...

    Philip Trippenbach - 07/12/2021 - 09:12

  7. The tautology of marketing operations job titles

    the natural home for it. MOps specialists and teams have the technical, analytical and process orientated ... a natural fit. I actually like the idea, although I’ve yet to achieve it, of including a business analyst ... stick to my guns. Don’t get me wrong, MOps is undoubtedly the natural home for tracking, measurement ...

    Simon Daniels - 03/12/2021 - 08:47

  8. The B2B Marketing Awards 2021: Check out who won big

    profit hunter: A force with nature’ for Embraer. They brought home a total of 10 awards, the highest ... or technologies. ‘The profit hunter: A force with nature’ for Embraer, by Gravity Global. Best use of social media ... international campaign. ‘The profit hunter: A force with nature’ for Embraer, by Gravity Global. Best use ...

    David Rowlands - 01/12/2021 - 16:29

  9. Are the 2020s the Decade of the Great B2B Rebranding?

    influence or interference. SDT takes an optimistic view of human nature, that we have a natural, inherent ... of the connections of SDT and marketing’s Values Ladder is hugely revealing: there is a natural bridge between ...

    Sue Mizera - 01/12/2021 - 10:47

  10. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    view of human nature, that we have a natural, inherent drive to seek out challenges and new ... is that we feel good – fulfilled, rewarded, alive-- when we achieve goals. Natural, inherent drives ... with the Values Ladder reveals there is a natural bridge between hierarchies of messaging and hierarchies ...

    Sue Mizera - 19/11/2021 - 09:34

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