B2B Intelligence
As the number one, go-to resource for B2B marketers globally, we deliver the expert and objective business intelligence, tools and resources you need to succeed in today’s competitive marketplace.
Thought leadership during an economic crisis with Edelman’s Andrew Mildren
Setting Up An Effective Telemarketing Campaign: A ‘How To’ Guide
Featured Propolis Intelligence
Rethinking Channel Partner Marketing
The recent Best Practice Briefing on Channel Partner Marketing provided invaluable insights into optimizing channel partnerships for organizational growth. This concise session […]
How Tech Marketers are Boosting Performance
In this report, we delve into the findings from the initial launch of the Propolis Community Index, focusing specifically on the technology […]
The Current State of Professional Services
In this report, we will break down the data observed since the initial launch of the Propolis Community Index and discuss its […]
Leveraging AI Tools to Enhance Marketing Campaigns
In today’s digital age, the marketing landscape is constantly evolving, demanding marketers to stay ahead of the curve to capture their audience’s […]
Learn how ABM can help you align sales and marketing
Propolis Best Practice Briefings are focused on helping you learn a new skill or address a particular common challenge with practical and […]
Combining AI tools and human insight to drive B2B brand differentiation
AI: Starting with the problem, not the solution: Artificial intelligence has captured the imaginations of marketers across the globe. The prospect of […]
Latest Podcasts
How BT successfully transformed into a B2B brand with its new campaign
In this week’s episode of the B2B Marketing Podcast, Joel Harrison, Editor in Chief, B2B Marketing, spoke with Helen Whetton, Global Brand […]
Rebranding at scale: How Dayforce put storytelling at the heart of their rebrand
In this latest episode of The B2B Marketing Podcast, David Rowlands, Head of Content, B2B Marketing catches up with Eric Glass, Chief […]
Why global alignment is key to an agency’s success, with Just Global
In this week’s episode, Kavita Singh, Senior Content Editor, B2B Marketing, spoke with Gareth Clark, Senior EVP Customer Experience, Just Global to […]
The 2024 Trend Tracker: Learn what your peers are focusing on this year
Guess what? Our 2024 Trend Tracker is now live – we asked both client-side and agency-side marketers to share their thoughts on […]
A CXO’s guide to the four seismic shifts in B2B
In this episode of The B2B Marketing Podcast, David Rowlands spoke with Benoit Soucaret, the Chief Experience Officer at Merkle EMEA, to […]
How to visually make your brand stand out; plus the traps to avoid according to Valtech
In this week’s episode of the B2B Marketing Podcast, David Rowlands, Head of Content, B2B Marketing, spoke with David DeCheser, Chief Creative […]
Latest B2B Guides and Reports
Guiding principles for marketing leadership in 2024 and beyond
In 2020, B2B Marketing reported on the transformation of the CMO role in response to Covid-19 and evolving behavioral trends, forecasting a […]
Martech Vendor Spotlight Report 2024 for Account-Based Marketing
It’s hard to imagine the world of B2B marketing without martech. It has been one of the primary drivers of transformation in […]
Future forward: Top tips for implementing AI into your business
Whether you’re joking about it taking over your job or using ChatGPT for the first time, AI has become quite the buzzword. […]
Looking ahead: 6 ABM predictions for 2024
ABM has certainly evolved in more ways than one this year. From making ABM more centralized to getting marketing and sales to […]
Setting Up An Effective Telemarketing Campaign: A ‘How To’ Guide
Whether conducted in-house or delivered by a specialist agency there are a number of pre-requisites that need to be taken into consideration […]
Searching for future-proofed solutions for B2B marketers
As a B2B marketer, you know that not all leads are valued the same. Depending on the product or service a lead […]
Featured B2B Insights
Primp my brand: How to prepare your company for a M&A or an IPO
Reasons for undertaking a major re-branding and repositioning are many: adjustments to market shifts, competitive advantage, change management, M&As, IPOs. “Wait, M&As […]
Cookieless future: strategies for success
A few years ago, the impending death of third-party cookies was a hot topic in B2B. How will this impact marketers in […]
Martechopia 2024: What did we learn about marketing technology in 2024?
2023 was the year that B2B marketers realised the potential of AI, but it didn’t take long until the mere mention of […]
The B2B Marketing Trend Tracker 2024: What trends are we seeing from client-side and agency-side marketers?
The fundamentals of good marketing arguably never change. After all, delivering a targeted, personalized message that actually helps a customer is unlikely […]
If content is king, why is treated like a pauper?
How many pieces of content have you seen today? 10? 50? 100? Forget about your own marketing team’s output for a second […]
Sora’s impact on B2B marketing: a glimpse into the future
OpenAI has recently introduced a new generative AI model called Sora, capable of generating videos of up to one minute based on […]