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  1. Planning for 2022: An interview with Mercè and Steven Cozens

    virtually whereas an industry-wide conference may require breakout sessions, time for networking and lunch ...

    David Rowlands - 19/11/2021 - 10:26

  2. How to promote your B2B webinar like a pro: Expert advice from Adobe

    network through paid promotion Kate outlines various paid promotion tactics when promoting your webinar: ... webinar. With their own extensive sales network, it goes without saying that it’s important that they share ... webinars across social networks and their own channels. “If sales aren’t mentioning the webinar ...

    David Rowlands - 01/11/2021 - 10:52

  3. Building trust to drive demand: A snapshot of Edelman and LinkedIn’s thought leadership study

    and does so in a way that makes professionals genuinely want to share with their networks and colleagues ...

    Andrew Mildren - 02/11/2021 - 15:10

  4. Approaching a new CMO role: An interview with Eric Schou

    IT systems through to new, hybrid cloud environments – from customer-facing applications down to core network ...

    Anonymous (not verified) - 26/10/2021 - 11:28

  5. Thinking of starting a B2B podcast? Ask these three questions first

    we want it to help build the network of smart, like minded people we know. Second, we need ... A strong, single-minded concept. “A podcast about network infrastructure” isn’t memorable, because a podcast ... in itself isn’t novel or new. But “the podcast where network engineers share their biggest mistake ...

    David McGuire - 20/10/2021 - 09:34

  6. How to build a brand that is globally recognisable, but culturally relevant everywhere: An interview with Stefan Doering

    stretch enough to be relevant locally, while having the full power of the global network behind you. ... necessarily have to be that way. Many organisations, including ours (as a network of member firms), have ...

    Anonymous (not verified) - 20/10/2021 - 16:35

  7. Kate Owen on how multifaceted ABM can be applied across higher education

    For Kate, co-collaboration on content, ideas and campaigns is on the horizon. Building a wider network ...

    David Rowlands - 19/10/2021 - 16:26

  8. News: Hubilo announces £92 million investment as the new era of events begins to unfold

    have seen a great number of them look at innovative ways to network and reconnect internally, ...

    David Rowlands - 13/10/2021 - 11:51

  9. CEO of The Marketing Practice discusses recent acquisitions and what they mean for the B2B marketplace

    Matt stresses the importance of designing this to be one business, not a network. He dismisses the idea ... of ‘creating an agency network of disconnected businesses,’ instead favouring integrating capabilities across ...

    Lucy Gillman - 08/10/2021 - 10:04

  10. News: Former football manager Harry Redknapp puts HR team through its paces in dentsu’s first work for BrightHR

    within the dentsu network working in synergy from the very start. To be able to give the client ...

    Lucy Gillman - 07/10/2021 - 17:26

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