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  1. Thinking of starting a B2B podcast? Ask these three questions first

    people often underestimate how much time and effort it takes to keep going after the initial novelty ...

    David McGuire - 20/10/2021 - 09:34

  2. How neuroscience affects CX in B2B marketing

    what’s really going on under the hood? Neuroscience used to be a novelty but is gradually entering ...

    Lucy Gillman - 05/10/2021 - 10:24

  3. The evolution of virtual events – from novelty to smart business

    years. I call these novelty, business critical and smart business. Novelty Twelve years ago, the virtual ... tradeshow was a true novelty. Tech giants like Cisco and IBM jumped on the “cool” factor, creating virtual ... marketers and help them execute great programs. No longer novelty, virtual events truly are smart business. ...

    Lisa Farrell - 01/07/2016 - 18:15

  4. Emotion in B2B content: First, do your research

    amazing that anyone would voluntarily do it This is not a novelty; it’s the daily reality of their job ...

    David McGuire - 05/10/2020 - 10:05

  5. Is your brand purposeful enough?

    to the bottom of the organisation, has gone from being a novelty to an absolute business-critical essential. ...

    Jason Taylor - 26/05/2020 - 13:03

  6. How neuroscience and psychology can help B2B brands communicate with their audiences

    4. Novelty: Seeing what is fresh As freshness creates new neural connections (which is a good thing), ...

    Ted Kohnen - 03/10/2019 - 09:26 - 1 comment

  7. Chameleon. Columbus. Cuckoo.

    pressure. Rushed deadlines, scrabbled together plans and novelty that gets lost in the noise are common ...

    minesh.mistry_354001 - 23/01/2020 - 11:14

  8. How to: Measure your social media footprint effectively

    social media is still a novelty for many companies.   Yet every business leader needs to justify how time ... be measured. To some extent this is because social media is still a novelty for many companies.   Yet every ...

    Tequia Burt - 10/06/2016 - 20:47

  9. How to make your B2B direct mail more successful

    to maximise ROI.  Used in tandem with supporting digital media, the novelty of receiving exciting physical ...

    minesh.mistry_354001 - 11/02/2019 - 14:00

  10. The comeback of direct mail

    stuffed, a piece of direct mail has the chance to make an impact because of its novelty factor. The rarity ...

    Molly Raycraft - 23/07/2019 - 14:32

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