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  1. News: Capgemini acquires 23red to boost its sustainability and purpose-driven creative brand design capabilities in the UK

    that the Group provides to numerous global brands and the amazing career opportunities that this will also bring ...

    David Rowlands - 22/11/2022 - 11:07

  2. Leaders Roundtable Batten down the hatches

    of attendees commented that these days, as CMOs they are involved in numerous conversations about business ... commented that these days, as CMOs they are involved in numerous conversations about business direction, ...

    scotty - 16/11/2022 - 10:21

  3. Roundtable report: Batten down the hatches? What B2B marketers can do to prepare for a downturn

    that these days, as CMOs they are involved in numerous conversations about business direction, opportunities ...

    Joel Harrison - 20/10/2022 - 12:17

  4. The importance of brand personality in B2B – and how to find yours

    strategy. How do you create a brand personality? There are numerous ways, all complementary,  to create ...

    Sue Mizera - 25/08/2022 - 14:16

  5. The importance of brand and the critical role it has on the bottom line: My highlights from the B2B Ignite USA 2022 conference

    to my heart, which I've spoken about numerous times – balancing brand building and demand ...

    David Hayes - 16/06/2022 - 11:45

  6. Elevation Awards case study: How Quarry won Gold for ‘Best use of account-based marketing’ and ‘Best customer engagement initiative’ for ‘Business-to-ecosystem (‘B2E’) for ZS Associates

    representing the numerous players in the ecosystem- uses varying brand colors, line widths, transparency ...

    David Rowlands - 14/06/2022 - 11:16

  7. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Compendium)

    of this?  I have no idea what numerical proof could back this up, and this argument is in no way a universal ... (over time and numerous iterations) the Brand Octagon, honestly the most robust and vital brand platform ...

    Sue Mizera - 25/04/2022 - 09:55

  8. News: Nine in ten business leaders say customers are now digital first, according to Adobe Digital Trends Report

    experiences at scale, together with the ability to have one view of the customer by bringing together numerous ...

    David Rowlands - 02/02/2022 - 16:54

  9. News: Untapped opportunity to gain competitive edge by unlocking full creative potential, reveals Adobe research

    managing workflows (38%), and collaboration between teams across numerous locations (37%) as their top ...

    David Rowlands - 25/01/2022 - 12:33

  10. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part II)

    of this?  I have no idea what numerical proof could back this up, and this argument is in no way a universal ...

    Sue Mizera - 22/02/2022 - 12:26

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