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1. How marketers can achieve personalisation without third-party data

   meeting privacy obligations: First-party behavioural data. Once viewed as information only product ...

   Adam Greco - 05/09/2022 - 16:24

2. 65% of customers don’t trust business to do what’s right for them

   beyond their legal obligations and do what’s morally right for them. The findings are part of a survey ... a similar proportion of customers that expect companies to go beyond their legal obligations and do what’s ...

   Paul Snell - 05/06/2019 - 17:06

3. Direct Line for Business campaign aims to ‘humanise’ business insurance for SMEs

   a small business owner growing and running her own business. It shows the variety of tasks and obligations ... own business. It shows the variety of tasks and obligations small businesses need to deal with. ...

   Paul Snell - 26/07/2018 - 09:00

4. Employee privacy: business use of social media

   their continuing obligations under the DPA after the employment relationship has come to an end. These obligations ... and social media policies and make them aware of your obligations as a business as well as their own ... obligations as employees with access to personal data of others. 21417 anonymous user Blog United Kingdom ...

   Jennifer Skeoch - 03/04/2013 - 13:48

5. Why B2B marketers need to address the lack of diversity

   levels of engagement. However, without support, members might feel obligated to go with the status quo ...

   Kavita Singh - 21/09/2020 - 11:48 - 1 comment

6. Five lessons in five weeks: Observations of a B2B newcomer

   But someone in the team thought it might be a good idea and I decided to oblige... Here are my five ... ‘publish’. But someone in the team thought it would be a good idea and I decided to oblige, so here goes… ...

   Jess Pike - 26/05/2016 - 16:35

7. The ageless truth behind GDPR and opt-ins

   are still even struggling to interpret their GDPR obligations in the first place (not to mention those ... struggling to interpret their GDPR obligations in the first place (not to mention those of  GDPR’s  less ...

   Brian Macreadie - 13/02/2018 - 10:32

8. 3 ways CMOs should prepare against data breaches

   collection and compliance obligations The tactics you use will depend on your business model, especially ... what regulations you are required to comply with. Your obligations are where your client is located. ...

   David Fowler - 13/02/2017 - 16:29

9. 6 Key Ways To Influence Decision Makers

   card do you send one back? Most probably yes. You feel obligated to return the act of kindness. ... to be consistent. If they make a public statement to do something then they feel obliged to carry out their promise. ...

   Elesha Bentley - 11/02/2014 - 11:04

10. HOW TO: Meet data legislation

    and Electronic Communications Regulations, also applies. This places obligations on us about collecting, using ... obligations. • to protect a data subject’s ‘vital interests’ (life or death). • to administer justice ...

    Jessica McGreal - 26/04/2013 - 14:45

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