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  1. News: Annual study reveals rising stars in the marketing multiverse

    operations look good “on paper” but the outcomes offer a different story. Compared to 2020, more companies ...

    David Rowlands - 30/11/2021 - 16:21

  2. How CogniClick can personalise your content for ABM success

    and HubSpot), CogniClick offers integration into smaller systems through bespoke means.  How CogniClick helps ...

    David Rowlands - 26/11/2021 - 14:56

  3. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    and consumers’ motivations, MM will uniquely offer customer intimacy upfront as the single, unifying principle ... to their motivations, and provide them an empathetic brand with offerings that exactly suit their needs, and even ... said one participant, who offers his riding club shirts with his company’s logo alongside the HighKit ...

    Sue Mizera - 19/11/2021 - 09:34

  4. The data and science you need to know when approaching ABM email marketing

    email content offer: Static vs. interactive. 1. Best email messaging appeals: Emotional vs. rational ... and take advantage of these positive outcomes. 3. Best email content offer: Static vs. interactive It seems ... that this is the type of content they ought to be offering. Although often hailed as the be-all and end-all, ...

    David Rowlands - 16/11/2021 - 09:39

  5. Four game-changing insights driving customer acquisition in a digital world

    they are hiring in areas that tick your ICP boxes.  According to G2, companies that offer buyer intent data tools ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  6. 11 words to delete from your B2B copy

    better disposed towards your offer. I won’t claim retiring these 11 words will transform your marketing ...

    David McGuire - 18/11/2021 - 16:34

  7. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    clients how your offering works in reality. For example, if you’re a telecoms business and have ...

    John Allen - 17/11/2021 - 08:39

  8. Four tips and tricks to think differently about content management and improve digital experiences

    and the quality and availability of digital offerings has a significant impact on customer satisfaction. ...

    Kieron McCann - 10/11/2021 - 14:59

  9. Mastering ABM: Lessons learned from several masters of ABM

    offers his recommendations – the next steps you should be taking to reach ABM nirvana. The critical ...

    Daniela fernandes - 09/11/2021 - 11:25

  10. News: Dun & Bradstreet announces that it has signed definitive agreements to acquire Eyeota and Netwise to expand its revenue technology leadership position

    and NetWise, we will be able to offer a more holistic B2B audience platform to our clients, leveraging ... will offer clients the ability to link professional contact data to consumer data for higher digital ...

    David Rowlands - 05/11/2021 - 12:23 - 1 comment

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