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  1. Getting value from a web-based events programme

    distancing has forced many businesses to shift their events on-line in order to preserve the feed ...

    Jack Mann - 28/10/2020 - 15:46

  2. Marketing myopia too close for comfort?

    to be a gamble or a ‘hunch’ on the part of an entrepreneur, organisation or investor. Many companies appear ...

    Mercè Cozens - 16/03/2021 - 14:18

  3. Looking at neuroscience: Why your brand might be in need of something different

    This isn’t necessary with neuroscience which takes the ‘gamble’ out of your branding efforts. In short, you ... This isn’t necessary with neuroscience which takes the ‘gamble’ out of your branding efforts. In short, you ...

    Mercè Cozens - 04/01/2021 - 10:24

  4. CASE STUDY: 'Care and Charity Online' launch by Gravity for Eccelsiastical

    in insurance trade titles On-line advertising: Banner ads and MPUs on Insurancetimes.co.uk and broking.co,uk ... On-line advertising rich media with embedded ‘The Sprinters' film On-line advertising rich media ... On-line game Total plays 837 Average time spent playing: 16.05 mins (this is well above industry ...

    a12admin a12 - 12/08/2010 - 00:00

  5. B2B-marketing-courses

    team's specific business goals. On-line training: We can deliver short intensive and practical sessions ...

    Stuart Leech - 02/06/2016 - 10:46

  6. How to Be a Digital Marketing Superstar

    and on-line shopping.  These multiple sources of customer data must be pulled together into one consolidated ... characteristics, both on-line and off-line, you can deliver highly relevant and personalized offers. So ... for example, Mary, a valued customer, has placed multiple orders on-line over the course of several months. She ...

    Michael Meyers - 27/07/2015 - 16:43

  7. The French Government goes cloud

    with the ability to access government information easily and securely and be on-line by March. Read about it here. ... Anyone familiar with paying for on-line backup or putting their songs in the Apple iCloud wants to know ...

    David Gingell - 01/02/2012 - 13:18

  8. B2B CMOs make list of world’s top 50 most influential marketing leaders

    influential CMOs Keith Weed, Unilever Marc Pritchard, Procter & Gamble Antonio Lucio, Facebook Ann Lewnes, ...

    Paul Snell - 25/06/2019 - 10:21

  9. How to get sports sponsorship right in B2B

    a few years for a moment, let’s look at Procter & Gamble’s 10-year investment in the Olympic Games, ...

    Ross Arnold - 26/04/2019 - 10:00

  10. Why Pegasystems wants to turn customer engagement into customer empathy

    money. Just don’t expect any empathy.   The Las Vegas gambling temples may be an extreme example of how ...

    Paul Snell - 11/06/2019 - 11:10

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