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  1. News: UK businesses missing out on sales opportunities thanks to lack of human interaction, says HubSpot

    or service when buying from a business. A further 36% of B2B buyers said they have pulled out of a purchase ... for sales. According to the research, it’s also damaging to a business’ reputation: 45% of CX professionals ... for businesses, however, CX professionals have recognised the importance of human interactions for B2B sales ...

    David Rowlands - 20/10/2021 - 11:33

  2. Kate Owen on how multifaceted ABM can be applied across higher education

    ABM to both the B2B and B2C sides of the business. What it takes to run a large company With over 20 ... explains. This is then relayed back into the business with the aim to drive growth strategies and areas ... to “bring greater insight and analytics back into the business.” This holistic approach combines people, ...

    David Rowlands - 19/10/2021 - 16:26

  3. Thinking of starting a B2B podcast? Ask these three questions first

    searching for an answer online and prompt social media content to think: “Hey, that’s what I’m struggling ...

    David McGuire - 20/10/2021 - 09:34

  4. Marketing automation implementation- where to begin?

    Performance management The c suite has signed off on your marketing automation business case and you’re raring ... platforms.  More often than not, businesses are so eager to start using a new automation tool that they dive ... be affected by your business structure, for example, whether the tool will be used by a single team ...

    Tom Ryan - 14/10/2021 - 15:23

  5. News: Former football manager Harry Redknapp puts HR team through its paces in dentsu’s first work for BrightHR

    to take their businesses to the next level. Former premiership football manager Harry Redknapp stars ... the presence of the brand and drive subscriptions. The campaign, which also includes online video and social ... media, aims to alert business owners about the benefits of subscribing to BrightHR: access to a vast ...

    Lucy Gillman - 07/10/2021 - 17:26

  6. News: Hubilo announces £92 million investment as the new era of events begins to unfold

    new business functions, advance platform innovation, strengthen product, engineering and design teams ... communities to come together for business and consumer events, remote workforces to stay engaged ... a powerful technology capable of connecting the offline and online worlds, a strong CEO and an amazing market ...

    David Rowlands - 13/10/2021 - 11:51

  7. News: Thinkific appoints first CMO and new CTO

    and selling online courses, has announced this week two strategic appointments to its executive team. Henk ... drive to innovate and improve, Thinkific is providing the next generation of online entrepreneurs ... the ultimate set of tools they need to build and grow their own thriving businesses.” Thinkific has also ...

    Lucy Gillman - 01/10/2021 - 12:27

  8. Agile marketing can be your enabler of opportunity

    of the sales cycle is getting longer. Agile helps businesses to get that Amazon prime factor and with all ...

    Steven Cozens - 12/10/2021 - 10:45

  9. The must-have skills marketing teams need for automation success

    value of $10,418.6 million by 2025. It’s not just enterprise businesses adopting automation platforms ... businesses. This means that now, more than ever, businesses of all sizes need marketers with the skills ... to manage automation technologies. Savvy business owners know that marketing automation software is only ...

    Tom Ryan - 28/09/2021 - 16:26

  10. News: Edelman and LinkedIn launch new study on thought leadership and buying behaviour

    quality content. The study is based on insights from nearly 3,600 business decision makers across a range ... shift in how business brands reach customers and prospects whilst simultaneously creating a tsunami ... of new thought leadership content. Despite this, 38% of business decision makers say the market ...

    Lucy Gillman - 07/10/2021 - 17:32


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