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  1. Four game-changing insights driving customer acquisition in a digital world

    buyers are researching products and services online. It’s our job as marketers to stock the digital ... Customer experience Customer insight General B2B marketing Professional development Master- CX ... Customer success CX It’s no secret that Covid pushed B2B buyers and sellers to go digital: go online ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  2. Why SMBs are looking for guidance and support from B2SB marketers

    and going heavier online, there are no geographical limitations for SMBs to market and sell beyond ... General B2B marketing Marketing department Master- Strategy & Evolution Skills ... next?’ which creates a tremendous opportunity for big brand marketers. So, how can big brands help ...

    Dan Gliatta - 29/11/2021 - 09:25

  3. News: Annual study reveals rising stars in the marketing multiverse

    not actively marketing online events on their websites. Download the Global Marketing Engagement Index 2021 ... General B2B marketing Professional development Master- Data Strategy, Insight & Intelligence ... Performance management Global Marketing Engagement Index uncovers the ‘state of the nation’ in the digital ...

    David Rowlands - 30/11/2021 - 16:21

  4. The B2B Marketing Awards 2021: Check out who won big

    Content marketing Creative Customer experience Customer insight Digital General B2B marketing ... Marketing department Professional development Master- Executions & Campaigns Performance management ... The 16th annual B2B Marketing Awards turned Old Billingsgate into the stomping ground for the giants ...

    David Rowlands - 01/12/2021 - 16:29

  5. Are the 2020s the Decade of the Great B2B Rebranding?

    Content marketing General B2B marketing Master- Strategy & Evolution Research Martech Brand ... —and so with activation reduced in purpose, marketing will default back to branding for differentiation ... and selling. They urge marketers to “switch sides” now, as the “brand will win by 2030.” They then proceed ...

    Sue Mizera - 01/12/2021 - 10:47

  6. News: Hiscox launches card game to educate businesses about cyber security

    in 2021 is down 40% to 32%. Pairs with the phishing card. Back ups: Backing up your data frequently online ... Want to learn more B2B marketing tips and tricks and how to grow your business? Why not check out ... Propolis, our exclusive community for B2B marketers to share insights, learn from industry leading ...

    David Rowlands - 30/11/2021 - 09:52

  7. News: Feefo appoints new CMO to drive growth and overseas expansion

    General B2B marketing Marketing department Master- Teams, Resourcing & D&I Teams ... and resourcing Leaders Internal & External talent James Shanahan will lead Feefo’s marketing team during ... Reevoo, earlier this year. James will lead the Feefo marketing team throughout the next stage of Feefo’s ...

    David Rowlands - 30/11/2021 - 16:39

  8. Five ways your marketing team can stand-out in your business

    General B2B marketing Professional development Sales and marketing alignment Master- Strategy ... Long gone are the days of marketing being seen as the advertising department, a team who can send some ... distant sales-marketing relationship. In this changing landscape, how can marketing become more visible ...

    Abhi Morjaria - 24/11/2021 - 08:56

  9. How to realise the full potential of sustainability marketing

    Customer experience Customer insight General B2B marketing Master- Growth Advocacy Customer ... into their marketing strategy. However, these activities can often be gradual and fail to harness the full opportunity ... detailed, concrete and joined-up ESG efforts and outcomes as part of your marketing strategy can quickly ...

    Leeya Hendricks - 26/11/2021 - 09:41

  10. B2B Marketing Awards 2021: Check out the winners here!

    Marketing Awards honored the best in B2B. Download this guide to find out who the winners are. From the best ... use of thought leadership and ABM to the B2B marketer and PR agency of the year, B2B Marketing hosted ... winning campaigns. Members of Propolis- our exclusive community for B2B marketers to share insights, learn ...

    Daniela fernandes - 26/11/2021 - 12:11

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