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  1. Live reaction: Can ChatGPT write your B2B copy?

    amid the content, and can’t tell fact from (possibly biased) opinion. To be clear, there’s nothing ...

    David McGuire - 12/01/2023 - 14:34 - 1 comment

  2. Why Barclays and Toolstation grabbed the glory in the B2B category at the DMA Awards 2022

    opinions about the entries that I thought stood out amongst those that we (the judging panel) reviewed. ...

    Joel Harrison - 15/12/2022 - 14:06

  3. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

    but flawed opinions, well past their due date. An Aristotelian tip: use the rhetorical trope of humour ...

    Sue Mizera - 08/12/2022 - 10:09

  4. Propolis new user interface

    conversations Share an opinion, links or content Start a discussion about a pertinent topic Show me more! ...

    scotty - 16/11/2022 - 12:30

  5. Five ways you can ensure your prototype gets you big time investment

    board  Gather a team with relevant experience, representative opinions and skills and leave your ego ... will have developed some strong opinions based on assumptions you have made about the needs you have ...

    Martin Brierley - 29/09/2022 - 10:24

  6. Martech Awards case study: How Webeo won Gold for ‘UK-founded martech vendor of the year’

    and cross-sell opportunities.  Advocacy  Webeo have encouraged customers to be vocal on their opinion of Webeo ...

    David Rowlands - 07/07/2022 - 15:26

  7. Five features B2B companies should look for in a marketing automation software

    automation software but these five are the must-haves, in my opinion. Let me know if you agree, ...

    Tom Ryan - 27/06/2022 - 16:15

  8. What does it mean to be a thought leader?

    to come to your company to hear Gartner’s opinion or Forrester’s opinion. They’re then the thought ... own research that you bring to market to shape the opinions of the market through insight, to position ...

    David Rowlands - 23/05/2022 - 14:20

  9. How to make intent data a cornerstone of campaign excellence

    in my opinion. The venue is also easy to get to, and you’ll enjoy the buzz of the city in a truly elite ...

    Ben Beeching - 22/06/2022 - 10:11

  10. Why the diversity of thinking will dominate the future of creativity in the experience economy

    the beginning – an open culture where everyone is actively encouraged to provide opinions and thoughts ...

    Jason Fletcher - 10/06/2022 - 16:49

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