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  1. News: Untapped opportunity to gain competitive edge by unlocking full creative potential, reveals Adobe research

    conditions to succeed. The research shows that creatives possess a range of options to best suit ...

    David Rowlands - 25/01/2022 - 12:33

  2. Establishing the right goals in 2022 for small businesses

    is the on-demand expectations that have escalated as customers have more options than ever before to decide who ...

    Rebecca Grimes - 20/12/2021 - 12:14

  3. Why SMBs are looking for guidance and support from B2SB marketers

    be an option, especially for the younger workforce of GenY/Z. WFA has put added pressure on technology, ...

    Dan Gliatta - 29/11/2021 - 09:25

  4. Four game-changing insights driving customer acquisition in a digital world

    to know it’s the only option. Four game-changing insights Have you heard of the 3% rule? The idea comes ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  5. Unconventional ways of getting customer insight

    percentage. The key here is a large number of survey respondents. Another option is running the survey ... it produces a real-time peer comparison report with the option to receive an in-depth report at the end ...

    Kate Cox - 15/11/2021 - 09:25

  6. Universal identity resolution is a myth. It’s also a bad idea

    providers. Marketers have no option but to embrace a distributed identity model for two primary reasons.  ...

    Ray Kingman - 05/11/2021 - 09:31

  7. Taking the pulse of your brand and communications

    The brand pulse There are many options to try and measure the health of your brand. Some are easier than you ...

    Mercè Cozens - 27/10/2021 - 09:57

  8. Marketing automation implementation- where to begin?

    if this isn’t an option for cost or resource reasons, consider instead how you can best ensure the two platforms ... overwhelmed, there’s always the option of working with an experienced automation consultant or agency, ...

    Tom Ryan - 14/10/2021 - 15:23

  9. News: Edelman and LinkedIn launch new study on thought leadership and buying behaviour

    — researching solutions, ranking options and benchmarking pricing — happens before a buyer engages directly ...

    Lucy Gillman - 07/10/2021 - 17:32

  10. The must-have skills marketing teams need for automation success

    in the digital space. For SMEs, this simply isn’t an option and, instead, businesses who want to transform ... important when implementing marketing automation activities because the high number of options means there’s ... options include: Courses and qualifications via industry bodies like the IDM. Platform-specific training, ...

    Tom Ryan - 28/09/2021 - 16:26

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