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  1. Live reaction: Can ChatGPT write your B2B copy?

    an especially valuable piece of content – for obvious reasons, it lacked originality, judgement, and thought. ... it to come up with something more original and maybe even usable. So far, I’ve tried… Prompt: “Write edgy B2B ...

    David McGuire - 12/01/2023 - 14:34 - 1 comment

  2. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part two)

    speaks of transformation. Should tonal alignment send you back to your original text, as you flesh out ...

    Sue Mizera - 15/12/2022 - 08:40

  3. In Web 3.0 terms, today is 1995

    by by explaining the origins of Web 3.0, why it's significant and different, and then went on to outline ...

    Joel Harrison - 10/11/2022 - 16:43

  4. Does scaling-out ABM mean you have to compromise on the impact of your programmes, or can you have it all?

    fundamentally changing what you’d originally set out to do.” Greg continues: “I think it’s ultimately key ...

    Anonymous (not verified) - 31/10/2022 - 13:58

  5. Turn your product into your top marketing tool

    they originally saw when signing up for it or news about an important update. Or perhaps the customer has been ... the customer originally came to you for to build their trust, and then use that information to create relevant ...

    Rebecca Grimes - 27/07/2022 - 09:04

  6. News: TrustRadius' new B2B report- The age of the self-serve buyer is here

    for their organisation in the last year.    The annual B2B Buying Disconnect report originated from TrustRadius’ mission ...

    David Rowlands - 20/06/2022 - 09:41

  7. What you missed at Ignite USA

    the board ‘get’ to the (in)authentic rise of ESG in marketing. Paul Cash took us back to the origins of B2B- ... they knew about thought leadership and learnt how to create fresh, original, exclusive research-backed ...

    David Rowlands - 10/06/2022 - 10:46

  8. What does it mean to be a thought leader?

    for yourself. It isn’t original.”  "Hey, nice job on quoting someone else famous. I’ve seen that data point ... an original, exclusive, ‘academically rigorous’ piece of research- “you couldn’t get those results from anybody ... outlines, his session is “about how to create fresh, original, exclusive thought leadership based on your ...

    David Rowlands - 23/05/2022 - 14:20

  9. 'Change' and 'new' are two great words- so long as they don’t apply to you!

    to the fundamentally disruptive nature of novel and original creations: "Creativity means change, without ... belief that the status quo is safe”. An expert in creativity science, Dr. Mueller said that her original ... back to the original resistance I observed in the corporate world, when it comes to internal change ...

    Sue Mizera - 10/06/2022 - 08:58

  10. Elevation Awards case study: How Stein IAS won Gold for ‘Best employee engagement program’ for ‘Lean for your Life!’

    championship.  Since the original launch, there has been a LFYL all-staff meeting every three months. The second ...

    David Rowlands - 14/06/2022 - 12:23

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