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  1. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part II)

    The company’s original product is about streamlining processes and taking control while the new member ... had originally been anticipated. At issue: The new Fortune 15 owner already had two similar, ... the value for this merger? If we know the two products from the original branding are different, how ...

    Sue Mizera - 09/03/2023 - 11:16

  2. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part I)

    by original owners within two years of this project, the purchase being management’s goal from the start. Make ...

    Sue Mizera - 27/02/2023 - 15:39

  3. How Really B2B won Silver for ‘Best corporate decision-maker-targeted campaign’ at the B2B Marketing Awards for their work with Arden University

    of pipeline revenue, 154% against original MQL targets, one very happy client and a shiny new B2B Marketing ...

    David Rowlands - 14/02/2023 - 10:32

  4. Live reaction: Can ChatGPT write your B2B copy?

    an especially valuable piece of content – for obvious reasons, it lacked originality, judgement, and thought. ... it to come up with something more original and maybe even usable. So far, I’ve tried… Prompt: “Write edgy B2B ...

    David McGuire - 12/01/2023 - 14:34 - 1 comment

  5. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part two)

    speaks of transformation. Should tonal alignment send you back to your original text, as you flesh out ...

    Sue Mizera - 15/12/2022 - 08:40

  6. In Web 3.0 terms, today is 1995

    by by explaining the origins of Web 3.0, why it's significant and different, and then went on to outline ...

    Joel Harrison - 10/11/2022 - 16:43

  7. Does scaling-out ABM mean you have to compromise on the impact of your programmes, or can you have it all?

    fundamentally changing what you’d originally set out to do.” Greg continues: “I think it’s ultimately key ...

    Anonymous (not verified) - 31/10/2022 - 13:58

  8. Turn your product into your top marketing tool

    they originally saw when signing up for it or news about an important update. Or perhaps the customer has been ... the customer originally came to you for to build their trust, and then use that information to create relevant ...

    Rebecca Grimes - 27/07/2022 - 09:04

  9. News: TrustRadius' new B2B report- The age of the self-serve buyer is here

    for their organisation in the last year.    The annual B2B Buying Disconnect report originated from TrustRadius’ mission ...

    David Rowlands - 20/06/2022 - 09:41

  10. What you missed at Ignite USA

    the board ‘get’ to the (in)authentic rise of ESG in marketing. Paul Cash took us back to the origins of B2B- ... they knew about thought leadership and learnt how to create fresh, original, exclusive research-backed ...

    David Rowlands - 10/06/2022 - 10:46


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