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  1. News: Annual study reveals rising stars in the marketing multiverse

    operations look good “on paper” but the outcomes offer a different story. Compared to 2020, more companies ...

    David Rowlands - 30/11/2021 - 16:21

  2. Are the 2020s the Decade of the Great B2B Rebranding?

    hand-in-glove.We speak the same language, desire the same outcomes in bespoke customer journeys and experiences, ...

    Sue Mizera - 01/12/2021 - 10:47

  3. How to realise the full potential of sustainability marketing

    detailed, concrete and joined-up ESG efforts and outcomes as part of your marketing strategy can quickly ... must help your company build an approach to ESG, including policies and outcomes, that is proactive ... and outcomes in infographics.  Make this content easy for stakeholders to find and understand. Keep the content ...

    Leeya Hendricks - 26/11/2021 - 09:41

  4. The future of tech marketing and revenue performance: What’s impacting growth for 2022 and beyond

    that correlates investment against outcomes. Of course, it’s not so simple. There are many variables to consider ...

    Daniela fernandes - 23/11/2021 - 15:20

  5. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    and growth:  Competence: we seek to control outcomes and experience mastery. Relatedness: we desire to interact ... Your Martech  (January, 2019), marketers are unhappy with the business outcomes and ROI ... long-term outcomes. To achieve the full potential of what technology can enable, it has to be based ...

    Sue Mizera - 19/11/2021 - 09:34

  6. The data and science you need to know when approaching ABM email marketing

    assets, presentations and conversations using behavioural outcome-based questions. Brain studies: “We ... and take advantage of these positive outcomes. 3. Best email content offer: Static vs. interactive It seems ...

    David Rowlands - 16/11/2021 - 09:39

  7. How to approach your ABX strategy

    the key areas to look at: Actionable: Your data should drive critical outcomes. Make sure you have ... and marketing working in tandem to deliver account intelligence and outcomes across every stage of the buying ...

    David Rowlands - 10/11/2021 - 10:57

  8. We’ve come a long way, baby: How ABM has evolved over the last 18 years

    for every account. These cross-functional teams are aligning to both imagine and deliver business outcomes ...

    Bev Burgess - 05/11/2021 - 10:30

  9. Universal identity resolution is a myth. It’s also a bad idea

    identity resolution as a repeatable process that turns first-party data into a destination-specific outcome ...

    Ray Kingman - 05/11/2021 - 09:31

  10. How to build a brand that is globally recognisable, but culturally relevant everywhere: An interview with Stefan Doering

    we can be, the better the outcomes are. Ultimately, we’re all part of the same team, striving towards ...

    Anonymous (not verified) - 20/10/2021 - 16:35

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