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  1. Why marketing operations is the foundation of a successful modern marketing team

    position, it also extends to monitoring data quality and leading on analytics. With complete oversight ...

    Harriet Durnfor... - 14/11/2022 - 11:17

  2. B2B companies need deep learning ‘therapy’ to overcome modern data challenges

    the truth will also be subjective and require human oversight to guide the machine. We see ...

    Amnon Mishor - 03/05/2022 - 15:35

  3. So you think you’re mature? Let’s see…

    difficulties are measuring ROI (38%) and ensuring complete data oversight (36%).  Sticking with legacy ...

    Harriet Durnfor... - 12/05/2022 - 08:48

  4. Why qualified research is a critical factor for your ABM programme

    subject matter experts, and stakeholders who provide strategic oversight and guidance on one or more ...

    Ross O'Neill - 27/11/2020 - 13:21

  5. Head of Marketing

    & owning the forward plan of deliverables and resource needs Oversight of training & ...

    Jennie Barrick - 10/12/2019 - 12:22

  6. Awards case study: Learn how PwC won the prize for martech transformation project of the year

    implementation lasted approximately 4 months, with oversight from a multi-functional and vendor steering group. ...

    Kavita Singh - 21/04/2020 - 15:20

  7. How to wrangle your martech beast

    folders regularly, and make sure your view is just as clean for you as your end users. Oversight: You’ll ...

    Kavita Singh - 18/05/2020 - 11:23

  8. Dear marketing leader, your martech spend is money down the drain

    the introduction of martech alongside laborious complications, huge manual oversight and vast amounts data that can ...

    Mary-Anne Baldwin - 27/03/2019 - 16:59

  9. How to write a great marketing plan

    a tick-box approach, the exercise often results in either a colossal dose of oversights or a large amount ...

    Molly Raycraft - 28/03/2019 - 10:31

  10. What's in the typical martech stack?

    martech as laborious, time consuming and needing huge manual oversight.  Who’s missing the martech ...

    Mary-Anne Baldwin - 03/04/2019 - 12:38

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