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Why marketing operations is the foundation of a successful modern marketing team
position, it also extends to monitoring data quality and leading on analytics. With complete oversight ...
Harriet Durnfor... - 14/11/2022 - 11:17
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B2B companies need deep learning ‘therapy’ to overcome modern data challenges
the truth will also be subjective and require human oversight to guide the machine. We see ...
Amnon Mishor - 03/05/2022 - 15:35
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So you think you’re mature? Let’s see…
difficulties are measuring ROI (38%) and ensuring complete data oversight (36%). Sticking with legacy ...
Harriet Durnfor... - 12/05/2022 - 08:48
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Why qualified research is a critical factor for your ABM programme
subject matter experts, and stakeholders who provide strategic oversight and guidance on one or more ...
Ross O'Neill - 27/11/2020 - 13:21
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Head of Marketing
& owning the forward plan of deliverables and resource needs Oversight of training & ...
Jennie Barrick - 10/12/2019 - 12:22
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Awards case study: Learn how PwC won the prize for martech transformation project of the year
implementation lasted approximately 4 months, with oversight from a multi-functional and vendor steering group. ...
Kavita Singh - 21/04/2020 - 15:20
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How to wrangle your martech beast
folders regularly, and make sure your view is just as clean for you as your end users. Oversight: You’ll ...
Kavita Singh - 18/05/2020 - 11:23
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Dear marketing leader, your martech spend is money down the drain
the introduction of martech alongside laborious complications, huge manual oversight and vast amounts data that can ...
Mary-Anne Baldwin - 27/03/2019 - 16:59
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How to write a great marketing plan
a tick-box approach, the exercise often results in either a colossal dose of oversights or a large amount ...
Molly Raycraft - 28/03/2019 - 10:31
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What's in the typical martech stack?
martech as laborious, time consuming and needing huge manual oversight. Who’s missing the martech ...
Mary-Anne Baldwin - 03/04/2019 - 12:38