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  1. Planning for 2022: An interview with Mercè and Steven Cozens

    Secondly, before engaging in expensive rebrands, large-scale campaigns, new packaging or CX investment, ...

    David Rowlands - 19/11/2021 - 10:26

  2. News: Highspot launches the Highspot Marketplace to give customers direct access to sales expertise

    and customer success partners. Organisations can directly import enablement packages of content, tools ... a user download apps, the Highspot Marketplace lets you download content and training packages from ... directly import enablement packages of content, tools and training from these partners into Highspot ...

    Lucy Gillman - 01/10/2021 - 12:37

  3. Thinking of starting a B2B podcast? Ask these three questions first

    the name to the artwork to the guitar feedback intro, the whole package tells you exactly who it’s for. 2. ...

    David McGuire - 20/10/2021 - 09:34

  4. How to develop more effective alliance partner sales tools

    partner complete their sale. Packaged pricing deals can motivate the customer to choose the combined ...

    Rod Griffith - 06/10/2021 - 12:01

  5. What do hybrid events actually look like in the future?

    clearly what you get and don’t get from each package and deliver on your promises, then everyone should ... physical audience? LB: The messaging needs to be clear around what the different packages include and what ...

    Kavita Singh - 19/08/2021 - 10:42

  6. How to rebrand your company successfully

    packaging to the point where customers found the brand to be unrecognisable. As a result, sales dropped ... In 2009, for instance, the orange juice brand Tropicana decided to change its entire packaging to the point ...

    Kavita Singh - 05/08/2021 - 15:54 - 1 comment

  7. What is a customer data platform and how does it fit into B2B?

    organisation. First thing’s first! What is a CDP?! The CDP Institute defines a CDP as packaged software ... It might be easy to confuse the two systems, but there is a difference. Although a CRM is a packaged ...

    David Rowlands - 08/06/2021 - 10:06

  8. How to build a world-class ABM campaign

    are still important, but they need context around them. How can you package up your insights, intelligence ...

    David Rowlands - 05/03/2021 - 14:40

  9. Inside Really B2B’s award-winning campaigns

    been looking for. Next, we just needed to package it up and land with our target. DR: It's ...

    Kavita Singh - 02/03/2021 - 15:50

  10. Persona-based marketing makes ABM more ‘human’

    personalised direct mail from PFL, our sales team is notified within 15 minutes of the package delivery so ...

    Eva Jackson - 01/02/2021 - 09:43

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