Search found 294 items
- pandemic survivors
How Really B2B won Silver for ‘Best corporate decision-maker-targeted campaign’ at the B2B Marketing Awards for their work with Arden University
During the pandemic, this space became flooded. They needed to reaffirm themselves as the go to partner ...
David Rowlands - 14/02/2023 - 10:32
ABM Census 2022: Key stats and trends exploring the ongoing evolution of account-based marketing
pandemic and into a looming economic recession, facing political instability at home and war in Ukraine. ... way out of a global pandemic and into a looming economic recession, facing political instability ...
David Rowlands - 01/11/2022 - 17:19
Online marketplaces – Threat or opportunity for B2B vendors?
to the pandemic Unsurprisingly, the last two years have seen disruption within supply chains as businesses ... hurriedly switched suppliers to try and keep trading throughout the pandemic. Once again, giant online ... throughout. We have certainly seen a partial return to pre-pandemic buying habits, but this increased exposure ...
Kieron McCann - 24/10/2022 - 09:46
Creating a stand-out ABM campaign with Digital Radish’s Renaye Edwards
powerful ABM moments. Let’s kick off with a bit of context. Coming out of the pandemic wasn’t a period ... of respite for Applaud. Quite the opposite. The HR tech space became flooded during the pandemic with a new ...
David Rowlands - 01/11/2022 - 08:16
Does ESG get the gold standard for B2B at the DMA Awards?
it is Scott. It’s a rare skill, even after a two year pandemic… but he made it look easy. Thanks and praise ...
Joel Harrison - 18/10/2022 - 13:28
Events are the catalyst to your customer journey: An interview with JR Sherman
to discuss the changing view of events post-pandemic, what to do with your customer data, and why you ... you do post-event to keep them coming back? “In physical events pre-pandemic, we tracked everything- ... Own it It’s hard not to speak about events during the pandemic with a tone of doom and gloom- ...
David Rowlands - 08/09/2022 - 09:34
Under the hood of Amex’s success with small businesses
of Small Business Saturday, the impact of the pandemic on small businesses and what’s on Amex’s horizon. ... a relationship that played out during the pandemic. Once more, Amex listened to their audience. “A lot of what we ... a manufactured problem, need, or insight.” Adapting to the pandemic As Clayton maps, the initial chapters ...
David Rowlands - 10/08/2022 - 10:13
Why we’re all in Sales Marketing now
and Marketing disconnect – but with the rise of social marketing channels and a pandemic that increased both ... disconnect – but with the rise of social marketing channels and a pandemic that increased both functions’ ... marketing channels and a pandemic that increased both functions’ dependency on them, it’s become an overlap. ...
Daniela fernandes - 19/07/2022 - 16:04
The future of B2B events: Strategic importance of events elevated by two years of crisis
running for 800 years. They’ve survived pestilence, floods, pandemics and wars. And they will continue ...
Daniela fernandes - 18/08/2022 - 13:57
How marketers can achieve personalisation without third-party data
interacting directly with the brand. And the pandemic has amplified this behaviour. It doesn’t do to rely ...
Adam Greco - 05/09/2022 - 16:24