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  1. How bad data in your CRM may be exposing you to a competitive ambush

    deals. How and why we’re losing deals. The patterns. We need to understand the issues..and do something ...

    Willem Maas - 14/07/2022 - 15:54

  2. What you need to know to turn B2B marketplaces into your number one marketing tool

    generated – customer names, contact details, buying patterns, preferences and more. By also including ...

    Alexander Graf - 06/04/2022 - 12:56

  3. How to break down data silos and become the data-driven marketer you need to be

    technology further allows marketers to unify and augment data sets across channels to understand patterns ...

    Daniela fernandes - 18/01/2022 - 10:42

  4. Beyond the buzzwords: Top B2B marketing trends to watch for in 2022

    of recommendation systems, identify patterns in large datasets, analyse text for sentiment analysis, and more. ... and enriches it by applying machine learning techniques to discover new patterns or associations that were ...

    Satish Sadasivan - 07/03/2022 - 09:45

  5. Choosing and using visualisations

    are really important in pie charts. 4. Correlation Correlation- that one trend or pattern is related ...

    Tobias Sturt - 10/03/2022 - 09:32

  6. Three demand generation focus areas you need to know

    before. Cognitive technology helps marketers process unstructured data, find patterns to gain deeper ... they spend on the pages. It also enables them to identify invisible patterns in user engagement data that can ...

    Satish Sadasivan - 21/01/2022 - 15:35

  7. Unconventional ways of getting customer insight

    business. It’s worth spending time analysing patterns in what you’re being told. And of course, acting upon ...

    Kate Cox - 15/11/2021 - 09:25

  8. What’s in store for B2B marketing in 2022?

    past behavior patterns is not good enough, companies must make the right data accessible to identify ...

    David Rowlands - 07/01/2022 - 15:27

  9. The big lie of thought leadership in B2B

    and trade press to identify topics and patterns of discussion. Social media posts from prospective clients ...

    Philip Trippenbach - 07/12/2021 - 09:12

  10. The data and science you need to know when approaching ABM email marketing

    Tim suggests sprinkling personalised video into your touch patterns to make these emails stand out ...

    David Rowlands - 16/11/2021 - 09:39

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