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  1. A new year, a new set of priorities: Tackling your 2023 budget

    ridiculously obvious, but I’m often amazed how many people don’t really know what the biggest threats ... What are you selling? How competitive is your offer compared to the competition? Where can people buy ... it and how easy is it to buy? How are you marketing it to people- is your offer distinctive, persuasive ...

    Oliver Budworth - 25/01/2023 - 14:36

  2. Eight essentials for a successful global marketing rebrand

    tools just aren’t there yet – they need human intervention to check for accuracy. The ability to gain ... critical in the entire process of devising and rolling out new brand messaging. This group of people ... Virtual Party Booths and our social channels to connect people and generate excitement.  5. Accessibility ...

    Yasutaka Mizutani - 19/01/2023 - 12:35

  3. Revenue operations manager

    and confidence to gain credibility and respect of Senior Executive team Demonstrable ability to drive business ...

    Jennie Barrick - 12/01/2023 - 15:20

  4. Live reaction: Can ChatGPT write your B2B copy?

    copywriter, people have been talking about the day we’ll all be replaced by generative AI. Consensus said ... people practice. These skills could get rarer in future. Meanwhile, I guess other skills – like writing ... marketing if (as the inventor of Gmail predicts) people stop using search engines altogether, and ask the AI ...

    David McGuire - 12/01/2023 - 14:34

  5. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

    to differentiate your business, gain customer loyalty and grow share of market. But your idea is surely not top ... in mind here the old adage, ‘people don’t buy the product, they buy the salesperson.’ Do your homework  ... or surprise? Company proves CRM and brand work hand in hand to produce steady gains in SOM. New B2B marketing ...

    Sue Mizera - 08/12/2022 - 10:09

  6. Marketing team motivation: How marketing leaders can run a happy ship in a sea of uncertainty

    team development challenge was how to find the right people in an extraordinarily tight recruitment ...

    Joel Harrison - 14/12/2022 - 10:59

  7. Transforming your promise into your brand DNA

    in the people’s mind. Somewhere to belong, getting help and support from a valuable partner are essential feelings ...

    Zsofia Raffa - 29/11/2022 - 10:41

  8. Why marketing operations is the foundation of a successful modern marketing team

    managers — or to use Brinker’s catchier term, ‘maestros’ — are gaining recognition as vital for keeping ... problems, and another 19% cite supporting other people who need assistance using marketing tech.  Ensuring ... cultivating an environment that enables employees to explore new avenues and see incremental gains from ...

    Harriet Durnfor... - 14/11/2022 - 11:17

  9. News: Capgemini acquires 23red to boost its sustainability and purpose-driven creative brand design capabilities in the UK

    on people’s lives. Through cutting-edge insight, expert strategic planning and award-winning creative ideas, ... behaviour for the better and have a positive impact on people’s lives. anonymous user News 0 No votes yet ...

    David Rowlands - 22/11/2022 - 11:07

  10. The Tao of buyer-centric B2B marketing: The seven principles you need to know

    that help marketers construct their practice: the people, processes, and tools used to make fruitful ... a customer, or building processes that help people have compassion and understanding in critical moments.  ...

    Mary Gilbert - 21/11/2022 - 11:12

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