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  1. How to bridge the sales and marketing alignment gap – once and for all

    that there is room for improvement. The question then becomes: “how can we make it happen?”  Share goals, performance ... performance and conversions at each stage of the buyer journey, allocate tasks between departments, and make ...

    John Cheney - 17/01/2022 - 10:01

  2. News: Susan McKay joins Dun & Bradstreet as international CMO

    high-performing marketing teams to support business transformation, across financial services, professional ...

    David Rowlands - 13/01/2022 - 16:19

  3. ABX: What is account-based experience, and what do you need to know?

    lifecycle, and dramatically out performs simplistic ABM and traditional demand gen.”  Jon Miller, CMO, ...

    Daniela fernandes - 10/01/2022 - 09:54

  4. Eight areas that marketing need to focus on to future-proof their 2022

    example is Google Analytics’ robust quantitative view of how organisations are performing. Live ...

    Kate Cox - 10/01/2022 - 15:16

  5. What’s in store for B2B marketing in 2022?

    of prospect and customer visibility will directly impact financial performance in 2022. 2. Building a data ... and investment in learning and development – all win wins towards building sustainable high performing marketing ...

    David Rowlands - 07/01/2022 - 15:27

  6. The future of tech marketing and revenue performance: What’s impacting growth for 2022 and beyond

    and revenue performance and, more importantly, how marketers can adapt their reporting strategies and refocus ... and revenue performance: What’s impacting growth for 2022 and beyond With marketers constantly in pursuit ... about when it comes to evaluating marketing and revenue performance and, more importantly, how marketers ...

    Daniela fernandes - 23/11/2021 - 15:20

  7. Five predictions on data changes to future-proof your 2022

    and optimising their campaign performance. 1. Cookies will be long gone before the official deprecation ...

    Jon Clarke - 20/12/2021 - 12:01

  8. Everything you need to know to create a high-converting B2B product page design

    as on desktop.  7. Measure performance with KPIs Whether you’re promoting email management software to help ... measure and test your product pages.  Keep track of key performance indicators like time spent on a page, ... are interacting with your pages and help you identify any areas that require improvement.  Other performance ...

    John Allen - 09/12/2021 - 13:55 - 1 comment

  9. Christelle Fraysse on the importance of a solid CRM system

    visibility of the sales pipeline and communication to date, as well as the ability to track performance ... to adapt.  This shift has stress-tested the ability of businesses to function and perform under challenging ...

    David Rowlands - 16/12/2021 - 12:19

  10. The B2B Marketing Awards 2021: Check out who won big

    Marketing department Professional development Master- Executions & Campaigns Performance management ...

    David Rowlands - 01/12/2021 - 16:29

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