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  1. What’s in store for B2B marketing in 2022?

    surge, whereas now, we have turned it into more of an evolved trend.   A metaverse is a persistent ...

    David Rowlands - 07/01/2022 - 15:27

  2. Universal identity resolution is a myth. It’s also a bad idea

    persists. Marketers should be sceptical about the hype surrounding dozens of single-point identity ...

    Ray Kingman - 05/11/2021 - 09:31

  3. What is a customer data platform and how does it fit into B2B?

    that builds a persistent unified customer database accessible to other systems. They’re often used ... to integrate customer data into one database. David explains: “It’s a persistent unified customer database ...

    David Rowlands - 08/06/2021 - 10:06

  4. The 4 Ps of sales effectiveness: Why your lead follow-up strategy isn’t good enough, and how you can improve

    with a personalised, relevant response? Persistence: how many attempts did a company follow up with a response? ... as not responding at all. Clearly, there is room for improvement. Persistence Although promptness has been revealed ... are generally trying to contact a lead five to eight times.” However, there is a fine line between persistence ...

    David Rowlands - 04/01/2021 - 09:26

  5. TV isn’t dead. It’s a living, breathing opportunity for B2B brands

    General B2B marketing Human behaviour is remarkably persistent. While new technologies come ... opportunities.  Enroll now! Human behaviour is remarkably persistent. While new technologies come and go, ...

    Pete Morgan - 26/05/2020 - 13:44

  6. Understanding customer needs during the coronavirus crisis

    to be on-point, timely and persistent. According to the RAIN Group, it takes eight touches to get a meeting booked ... and email throughout the day. Figure 1: Be persistent and timely Traditional work hours are out the window. ...

    Deniz Olcay - 20/07/2020 - 10:37

  7. Unlock sales psychology to release ABM creativity

    suggested to overcome this, including simple persistence (or perhaps belligerence), in the form of asking ...

    Joel Harrison - 30/11/2020 - 19:36

  8. ‘In one word, what’s the key to being a great ABMer?’

    of others. They embrace challenges that come with tough-to-crack accounts. They’re persistent in aligning ...

    David Rowlands - 05/11/2020 - 16:41

  9. Inside Bader Rutter’s latest 2019 and 2020 achievements

    fleeting. What persists over time is the client's business success. Q: What works well about your ...

    Kavita Singh - 27/07/2020 - 15:41

  10. Peculiar pitch – is it time for B2B clients and agencies to find a better way?

    in attendance, with teams of between 20 and 160 people. The persistent and perncious problem of pitching We ...

    Joel Harrison - 22/10/2019 - 16:59


Results 1 - 10 of 231 for persists