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  1. 11 words to delete from your B2B copy

    & Content Strategy Creativity The words and phrases undermining your content – and how you can ... and phrases you can stop using right now OK, enough preamble. You’re here for a list of words you should ... banish from your B2B copy, and I’m ready to rant.  You’ll find these 11 words and phrases in almost any ...

    David McGuire - 18/11/2021 - 16:34

  2. Building trust to drive demand: A snapshot of Edelman and LinkedIn’s thought leadership study

    and competencies Leaders Thought leadership is a regularly used phrase but often misunderstood. A study from ... Thought leadership is a regularly used phrase but often misunderstood. A study from Edelman and LinkedIn ...

    Andrew Mildren - 02/11/2021 - 15:10

  3. How neuroscience affects CX in B2B marketing

    from Steven. Understanding how the brain works One phrase Steven uses to describe the brain ...

    Lucy Gillman - 05/10/2021 - 10:24

  4. The 5 new rules of post-pandemic marketing Rule #2: Redefining organisational agility

    or phrase being a “buzz ” is that it can lose value and importance.   When it comes to businesses being able ...

    Ted Kohnen - 24/05/2021 - 18:32

  5. An honest guide to planning your B2B content marketing roadmap

    the phrase ‘content is king’. Nowadays, content must work harder than ever to speak to the right people ...

    Jack Mann - 28/05/2021 - 10:32

  6. Why customers need ‘positive friction’ in their CX experiences

    and how agile is being used at SurveyMonkey. KS: We always see the phrase ‘seamless customer experience’ ... always see the phrase ‘seamless customer experience’ being thrown around. I’ve used it myself! But why do ...

    Kavita Singh - 04/06/2021 - 11:56

  7. Three psychological pitfalls marketers should avoid in 2021

    heard the same phrases a dizzying number of times by now: “ These are unprecedented times,” “Stay ... these empathetic phrases served as a pseudo-obligatory acknowledgement of current events before diving ... genuinely care about your customers, without falling back on the same tired phrases. As marketers, we should ...

    Norman Guadagno - 20/07/2021 - 11:06

  8. 7 copywriting tips I won’t be sharing at B2B Ignite 2021

    extra words, phrases and synonyms which start to magically appear throughout the text to inflate ... and rhythm that makes your phrasing memorable. Three, famously, is the magic number. But here’s the thing. ... structure, or simply unnecessary extra words, phrases and synonyms which start to magically appear throughout ...

    David McGuire - 25/06/2021 - 14:58

  9. 4 changes I want to see for women in the workplace

    rid of the phrase ‘cultural fit’ and replacing it with ‘inclusivity’ One aspect of the recruitment ...

    Kavita Singh - 08/03/2021 - 13:39

  10. 3 easy ways to help your B2B content cut through the noise

    relevant is it to them? How would they phrase the problem? And what would be a convenient way for them ...

    David McGuire - 21/04/2021 - 14:52

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