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1. Creating a stand-out ABM campaign with Digital Radish’s Renaye Edwards

   predicts a rise in use when it comes to selling physical products. “Historically if you have a physical ...

   David Rowlands - 01/11/2022 - 08:16

2. Does ESG get the gold standard for B2B at the DMA Awards?

   to the (relatively) easier physical only format, with all judges in one room, only to find that the rail unions had ...

   Joel Harrison - 18/10/2022 - 13:28

3. Events are the catalyst to your customer journey: An interview with JR Sherman

   are built by meeting people,” JR begins. “Whether it’s virtual or physical, it’s the best place where ... you do post-event to keep them coming back? “In physical events pre-pandemic, we tracked everything- ... delegates compared to physical- or another household name welcoming almost 700,000 virtual attendees from ...

   David Rowlands - 08/09/2022 - 09:34

4. The future of B2B events: Strategic importance of events elevated by two years of crisis

   Brand & Content Strategy Download this now As physical events truly get back underway, what ... their decision-making process behind running events – and whether they decide to go digital, hybrid or physical. B2B ...

   Daniela fernandes - 18/08/2022 - 13:57

5. Why email automation is ideal for improving internal team processes

   department to physically send an email with the lead information, this is going to result in delays. Those ...

   Tom Ryan - 24/08/2022 - 09:41

6. Elevation Awards case study: How Gravity Global won five Gold awards for ‘Profit hunter: A force with nature’ for Embraer

   on physical events, Embraer, a regional jet manufacturer based in Brazil added more activities to its ... multichannel campaign than previous years. Physical events were replaced by virtual online events, webinars, ... demonstrations, industry gatherings and physical experiential activities were replaced by video, VR/AR ...

   David Rowlands - 14/06/2022 - 09:49

7. Elevation Awards case study: How Iris Worldwide won Gold for ‘Best product launch campaign’ for ‘ShopSafe’ for PayPal

   impact on retail. People’s hesitance to physical payments saw businesses around the world, big and small, ... to main street for shoppers and sellers alike. But with very little presence in the physical world, how ... player in online payments, with millions of active accounts, PayPal had little presence in the physical ...

   David Rowlands - 14/06/2022 - 11:26

8. Under the hood of Amex’s success with small businesses

   that were fully physical turned fully e-commerce, things like that. Those changes were really fast ...

   David Rowlands - 10/08/2022 - 10:13

9. B2B companies need deep learning ‘therapy’ to overcome modern data challenges

   that come with a surplus of data. Primarily, our focus has been on the physical challenge of acquiring ... on “traditional,” offline-by-nature identities (physical addresses, phone numbers, contact cards and financial ... John Smith is the actual target customer. But as these identities become more complex- less physical ...

   Amnon Mishor - 03/05/2022 - 15:35

10. What’s the point in Purpose?

    looking forward to Ignite returning as a physical event this year, there’s always an amazing selection ...

    Lucy Steers - 13/06/2022 - 09:13

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