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  1. What’s in store for B2B marketing in 2022?

    into the long-term transformation strategies  where businesses have to be ready and “fit for change”. The hard ... These issues will impact every business whether they ship physical goods or virtual ones. Businesses will map ... digital world that exists in parallel with the physical world we live in. In 2022, we will become ...

    David Rowlands - 07/01/2022 - 15:27

  2. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    listening to identify who’s a good fit for your products or services. LinkedIn is an excellent source ...

    Richard Conn - 07/01/2022 - 12:30

  3. Five of the best digital marketing strategies B2B can learn from B2C

    Consequently, there’s no “one-size-fits-all” when it comes to creating marketing that actually resonates. ...

    Victoria Heyward - 21/12/2021 - 08:40 - 2 comments

  4. The Great Resignation: How to reduce marketing staff churn and future-proof your team for 2022

    to deliver on the strategy and achieve growth is essential. ‘One-size-fits-all’ is not an appropriate ...

    David Rowlands - 17/12/2021 - 15:04

  5. Demandbase’s Paul Gibson introduces and explains the importance of account-based experiences (ABX)

    you’re not able to identify if that’s a good company to go after or a good fit, it’s all guess work.” ...

    David Rowlands - 10/12/2021 - 11:46

  6. Why it’s so important for your brand to flow throughout your entire company, and how to achieve this

    and fit-out of their outlets in the US vs. UK are very different. The same values are conveyed differently ...

    David Rowlands - 10/12/2021 - 10:37

  7. Planning for 2022: An interview with Mercè and Steven Cozens

    2022 complete the evolution and be the year of the physical event? Or is it still too early ... for the full return of physical events? Hybrid is the way forward. In some instances, online events may ...

    David Rowlands - 19/11/2021 - 10:26

  8. The tautology of marketing operations job titles

    a natural fit. I actually like the idea, although I’ve yet to achieve it, of including a business analyst ...

    Simon Daniels - 03/12/2021 - 08:47

  9. The B2B Marketing Awards 2021: Check out who won big

    “a true leader fit for any crisis.” With a staff turnover of 10% and welcoming in big hires including ...

    David Rowlands - 01/12/2021 - 16:29

  10. News: Feefo appoints new CMO to drive growth and overseas expansion

    expertise in digital interactions makes him a perfect fit for us as a digital-first brand intent ...

    David Rowlands - 30/11/2021 - 16:39

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