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  1. Live reaction: Can ChatGPT write your B2B copy?

    Top of the format list, it picks blog posts (I would too).  “Blog posts are a staple of B2B content ...

    David McGuire - 12/01/2023 - 14:34

  2. The Global ABM Conference 2022: What you missed out

    that you get to pick the accounts. Choose the account teams that are really up for it. Needless to say, ...

    David Rowlands - 08/11/2022 - 12:09

  3. Online marketplaces – Threat or opportunity for B2B vendors?

    marketplaces like Amazon, being both accessible and convenient, picked up the slack. Their own economies ...

    Kieron McCann - 24/10/2022 - 09:46

  4. How to make intent data a cornerstone of campaign excellence

    line up of content as always. If you only pick one marketing event to attend, Ignite is the best choice ...

    Ben Beeching - 22/06/2022 - 10:11

  5. Is poor employee experience holding back your sales and marketing team?

    Commission cheques raining from the heavens and marketers picking up awards as fast as your local ecommerce ... delivery courier picks up parcels. Ah, what nirvana. Call me idealistic, but this isn’t the stuff ...

    Steven Cozens - 05/04/2022 - 14:15

  6. Jon Moger on what it takes to make a successful global brand

    brand to thrive. In a recent interview, Lucy Gillman picked his brains about overcoming the never-ending ... In a recent interview, Lucy Gillman picked his brains about overcoming the never-ending challenge of siloed ...

    David Rowlands - 24/03/2022 - 15:04

  7. David McGuire on creating stand-out content in 2022

    to human connection.  In a similar vein, think about when you’re adding in humour. “You’ve got to pick your ...

    David Rowlands - 08/02/2022 - 09:27

  8. Five ways AI impacts demand generation

    information overload and pick the most critical factors. For example, you might just focus on link clicks ... capabilities, AI only gets better at its work as it analyses more data. AI-powered lead scoring tools often pick ...

    Satish Sadasivan - 14/01/2022 - 09:00

  9. Practical magic: Cooking up a potion for success for your ABM programme

    them small and manageable. For example, you could pick out one-three things that you’re going ...

    David Rowlands - 07/01/2022 - 09:03

  10. Why your competitors are creating content in clusters (and why you should too)

    running:  1. Pick your pillars carefully When it comes to choosing the pillar topics you want to focus on, ...

    Kerrie Malone - 06/12/2021 - 09:28


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