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  1. Why SMBs are looking for guidance and support from B2SB marketers

    forever changed. Small businesses are seeking help planning, executing, and optimising their ‘what’s ... their marketing to their 2022 SMB plans, one key ingredient for strategies and plans may center around building ... are in the middle of a pivot or planning one as they enter 2022. The biggest barriers slowing them down ...

    Dan Gliatta - 29/11/2021 - 09:25

  2. The tautology of marketing operations job titles

    Operations Dream Team post for the rest of my ideal MOps personnel.) MOps and planning The term “planning ... doing a “Marketing Planning” module as part of my Business Studies degree (many years ago…) and slightly ... oddly my first real job, at a DM agency, was “technology and planning”. Nevertheless, coining ...

    Simon Daniels - 03/12/2021 - 08:47

  3. Planning for 2022: An interview with Mercè and Steven Cozens

    Evolution Planning Strategy In a recent interview with David Rowlands, editor at B2B Marketing, interviews ... Think Beyond’s co-founders, Mercè and Steven Cozens explore how to plan 2022: what to include in your ... of long-term planning and more. DR: How do you think marketers’ budget will change for 2022 planning ...

    David Rowlands - 19/11/2021 - 10:26

  4. Round table discussion: The future of tech marketing: What’s impacting growth and revenue for 2022 and beyond?

    and value of your team’s marketing in that growth plan? This timely roundtable is an opportunity for you ... marketing peers have planned What works, what doesn’t and what’s changing? How should brand-building ...

    Cliff_1 Guy - 02/12/2021 - 11:33

  5. News: Feefo appoints new CMO to drive growth and overseas expansion

    growth plan.   Shanahan joins the company at a pivotal stage in Feefo’s growth journey. The CX insights ...

    David Rowlands - 30/11/2021 - 16:39

  6. News: Hiscox launches card game to educate businesses about cyber security

    and offline provides you with a back-up plan should your system be compromised. Pairs with the ransomware ...

    David Rowlands - 30/11/2021 - 09:52

  7. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    whether MM, as captured in the values ladder, could serve as the strategic framework to plan, conduct ... and analyse the research: Would the values ladder work as the overall model for structuring and planning ... insights and motivations, would provide the strategic framework for planning and conducting MM research, ...

    Sue Mizera - 19/11/2021 - 09:34

  8. How to realise the full potential of sustainability marketing

    plan. Setting and communicating ESG goals, and how you plan to deliver them, shows your business ...

    Leeya Hendricks - 26/11/2021 - 09:41

  9. The future of tech marketing and revenue performance: What’s impacting growth for 2022 and beyond

    Claire Davidson, strategy and planning director, Twogether. Not Sponsored ...

    Daniela fernandes - 23/11/2021 - 15:20

  10. Five ways your marketing team can stand-out in your business

    This will help carve a marketing plan that drives the overall business goals- the budget conversation ... How often are marketers guilty of using the same campaign plan and making a few edits to give ...

    Abhi Morjaria - 24/11/2021 - 08:56


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